apple vertical cinema ad

Movies shot on the smartphone are becoming all the rage in Hollywood, as auteurs test the limits of what that little piece of handheld technology can do. Sean Baker and Steven Soderbergh proved that iPhone movies could play on the big screen, but what about the format that has become so commonly associated with that handheld device: the vertical video? The format that makes us all want to scream “Turn the camera, Susan,” the vertical video is the bane of many a movie lover’s existence. The fact that Quibi is trying to pioneer the vertical video isn’t helping either.

But Oscar-winning director Damien Chazelle is here to prove that vertical video can actually become “vertical cinema” with the help of a few clever camera angles, multiple expensive sets, and some very willing stuntmen.

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pokemon go commercial

When you think of Pokémon, the first filmmaker that comes to mind likely won’t be Rian Johnson. But the Knives Out director has more in common with the cute anime critters than you might expect. Johnson is apparently a mega-fan of the Japanese video game franchise that spawned a wildly popular anime and several other media franchises. And because Johnson is such a big fan, he directed a Pokémon Go commercial on the down-low, ahead of the upcoming Pokémon Go Fest in the annual event that takes the video game worldwide (virtually). Watch Johnson’s adorable Pokémon Go commercial below.

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robert de niro bagel commercial

Robert De Niro was once hailed as the greatest actor of his generation. Now, he’s selling bagels in the UK. The acclaimed actor pokes fun at some of his famous wiseguy roles in a truly strange new commercial for British baking company Warburtons. The gist of the commercial is that New York tough guys are particularly outraged that folks across the pond would try to muscle in on America’s bagel action.

At least, I think that’s what’s happening here. What makes this extra weird is the fact that De Niro is apparently playing himself, not a character. Which means this commercial is implying Robert De Niro is a real mobster, not just an actor who sometimes plays one. See for yourself and watch the Robert De Niro bagel commercial below.

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Spike Jonze Commercial

Edgar Wright and Spike Jonze released new projects in the last few days, but not on the big screen. The Baby Driver and Her filmmakers have turned their talents towards commercials, filming ads for Nike and HomePod, respectively. Watch both the Edgar Wright commercial and the Spike Jonze commercial below.

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walmart oscars commercials

It’s no Super Bowl Sunday, but the Oscars are starting to step their game up in the realm of must-see commercials. The best of the bunch are a series of female-directed Walmart Oscars commercials. And they’re deserving of an Oscar category all of their own.

Dee Rees, Nancy Meyers, and Melissa McCarthy each directed one-minute short films for Walmart that could rival feature films. The most exciting of the bunch came from Mudbound director Dee Rees, who created a big-budget sci-fi short that went viral.

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Destiny 2 Trailer

Almost exactly three years ago, an impressive live-action commercial for Bungie’s video game Destiny debuted, directed by TRON Legacy helmer Joseph Kosinski. It was an awesome sci-fi short in the guise of a video game advertisement, and it had some incredible action at the center of it. Now with the release of Destiny 2 under a week away, a new live-action commercial has debuted from another blockbuster filmmaker.

Kong: Skull Island director Jordan Vogt-Roberts is behind the live-action Destiny 2 trailer that just debuted and it’s another fantastic sci-fi short that is chock full of badass action that we’d love to see on the big screen some day. Plus, it has Nathan Fillion in it, which is always good news. Watch the Destiny 2 trailer to below to see what we’re talking about. Read More »

Bennett Miller directing Foxcatcher

Following two Best Director Oscar nominations, for Capote and Foxcatcher, Bennett Miller‘s career is in the toilet. Really. He’s the director behind a new series of commercials for Quilted Northern, the toilet paper that supposedly “works so well, people can forget their bathroom experience.” Too bad the various toys, knick-knacks, and wallpaper designs who are watching the bathroom experience aren’t so lucky.

Watch the Bennett Miller toilet paper ads after the jump.

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2015 Super Bowl Commercials Directors

Big-screen filmmakers are regularly hired to film 30 and 60 second television commercials, and many of the bigger spots premiere during the NFL’s annual mega event, the Super Bowl. So which of the commercials shown during the big game were directed by movie directors? Which commercials were helmed by the directors of such films as The Bourne Identity, The 40-Year-Old Virgin, The Thing, Little Miss Sunshine, Maleficent, and Nightmare on Elm Street? Which TV spots were directed by the cinematographers behind The Dark Knight trilogy and Lost in Translation, and the two-time Academy Award winning production designer responsible for creating the worlds of James Cameron’s Avatar and Tim Burton’s Alice In WonderlandAs with previous years, we’ve compiled a list for you to enjoy. Find out the 2015 Super Bowl Commercials directors after the jump.

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Watch Sofia Coppola’s Adorable Gap Holiday Campaign

Sofia Coppola Gap

I know, I know: Halloween is way too early for Christmas marketing. But these charming Gap spots directed by Sofia Coppola don’t beat you over the head with their Christmas-iness. If anything, the unifying theme really seems to be “sweaters,” and that’s something we can get behind in these chilly fall days. Besides, you can think of them as a sort of appetizer for Coppola’s other upcoming holiday project, a TV special with Bill Murray.

Watch the Sofia Coppola Gap ads after the jump. Read More »

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Baz Luhrmann Chanel

Baz Luhrmann‘s razzle-dazzle style isn’t for everyone, and it doesn’t work for every story. But it’s just perfect for high-end perfume ads, which are all about glam and glitz.

This Chanel No. 5 spot stars Gisele Bündchen and Michiel Huisman (of Treme / Orphan Black / Game of Thrones fame) as star-crossed lovers who variously enjoy surfing (her) and Sam Smith-ified Grease covers (him). Hit the jump to see the sumptuous new Baz Luhrmann perfume ad.

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