Posted on Monday, February 4th, 2019 by Chris Evangelista
After Taken, Liam Neeson’s career changed drastically. He went from being the dramatic actor from Schindler’s List to an official ass-kicker, inhabiting action movies that could best be described as Dad Rock – films tailor-made for fathers across the land to enjoy. This newfound reputation occasionally backfires, though. The most obvious example is The Grey, a fantastic, haunting movie about death and grief that was marketed as Liam Neeson Fights Wolves. The marketing sunk the movie in a lot of people’s minds.
Now here comes Cold Pursuit, which might suffer the same fate. The ads play up the angle that this film involves Neeson out for revenge, and while that’s certainly a part of the film, there’s a lot more going on here. And I don’t know if casual moviegoers are prepared for that.