Posted on Monday, January 29th, 2018 by Hoai-Tran Bui
Everyone knows what they watch the Super Bowl to see — and it’s certainly not the football. It’s the commercials! Whether dancing puppy monkey babies are more your speed, or the latest trailer for Stranger Things, the Super Bowl has become one of the most anticipated pop culture events of the year for non-sports fans. Maybe that’s because the cost of a 30-second commercial aired during the primetime sport event could exceed $5 million — about the same as the budget for many independent films. So it’s exciting to just see what the overwhelmingly wealthy studios and advertising companies will shell out for a chance to be seen by 100 million eyes. Corporate culture at its finest.
Here are some of the 2018 Super Bowl movie trailers we’re expecting to see later this week.