Some Movie Theater Pre-shows Are Becoming Shazam-able
Posted on Thursday, May 15th, 2014 by Russ Fischer
The sanctity of the theater is slowly eroding as companies make use of the fact that electronic devices offer new advertising options. Take the theatrical pre-show that has blasted at top volume at the multiplex for years now. Soon, you won’t just sit through that collection of warmed – up featurettes and TV ads. You’ll be able to use the Shazam app to get more info on each one. So that Spider-Man credits sequence thing wasn’t an isolated incident, but rather the start of a trend. Read More »
