horror lab

Even though some producers seem terrified to throw the term “horror movie” around, horror sells. Audiences love to be scared, and time and time again, scary movies break the bank at the box office. Sony’s Screen Gems realizes this, so they’re partnering with production company Ground Control to launch Horror Lab. Horror Lab will produce and develop “horror genre proof-of-concepts” – short horror movies that can then be turned into feature films. That all sounds well and good, but I have one question: why call it Horror Lab, and not Scream Gems?

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