More Commercials in Movie Theaters

Hot on the heels of news that moviegoers want fewer trailers during their theatrical experience, Regal Cinemas and Cinemark movie theaters are giving audiences exactly what they want: even more commercials in movie theaters.

Regal Cinemas and Cinemark have struck a new deal with National CineMedia to add more in-theater advertising that will play on the big screen before the attached trailers play. Thankfully, it won’t be nearly as long of an advertisement as the entire line-up of trailers that traditionally play before a movie. Read More »

Cinemark MovieClub

After MoviePass came in with a bang (and is now trying to survive desperately), the major movie theater chains found themselves suddenly forced to come up with a movie ticket subscription of their own. AMC Theatres has been doing quite well with their AMC Stubs A-List subscription, and now Cinemark wants to share the success they’ve had with their own movie ticket membership plan.

Cinemark’s MovieClub hit 560,000 members by the end of 2018, which was 26% higher than what they had at the end of the third quarter of the year. That’s kind of surprising since CineMark’s MovieClub has nowhere near the same level of benefits as AMC Stubs A-List. Find out more about the Cinemark MovieClub below. Read More »

harry potter movies in theaters

Harry Potter Weekends may have stopped taking over ABC Family (sorry, Freeform), but you can relive the magic of marathoning all the Harry Potter films again later this month. But this time, Warner Bros. will do you one better: the studio is bringing all eight Harry Potter films to theaters later this month — for a magically cheap ticket price. Find out how you can see all the Harry Potter movies in a theater near you.

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MoviePass business model

Here’s a couple pieces of movie theater news to take you into the weekend. Cinemark, one of the major theater chains in the United States, has officially banned large bags from its theaters. And for those of you who are still wondering exactly how the heck the MoviePass business model works, company CEO Mitch Lowe explains it in a new interview. Learn more about both tidbits below. Read More »

Cinemark subscription plan

In the wake of MoviePass’s recent disruption of the subscription model for moviegoers, the theater chain Cinemark has introduced a new membership subscription program of its own that’s theoretically designed to compete with MoviePass. The problem is, the “perks” you get when subscribing to the Cinemark subscription program are laughable in comparison to what MoviePass offers. Get the details below.
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Colorado Movie Theater Shooting Lawsuit

UPDATE: The Denver Post is reporting that Cinemark has agreed to drop the request for the victims of Aurora theater shooting to pay for their $700,000 legal fees. The theater chain’s lawyers have issued a statement saying that the company’s goal “has always been to resolve this matter fully and completely without an award of costs of any kind to any party.” Although the details have not been disclosed, it appears that Cinemark has waived their demand for payment in return for the victims officially dropping their suit and not pursuing an appeal.

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As you can see, my young apprentice, your friends have failed. Now witness the firepower of the fully armed and operational Star Wars Bits! This edition of news from a galaxy far, far away includes:

  • Final The Force Awakens trailer narrowly misses one day traffic record
  • The Force Awakens comic adaptation arrives in 2016
  • Cinemark has some costume rules you’ll want to know about for Star Wars
  • New clip from next episode of Star Wars Rebels
  • Nien Nunb confirmed to come back in The Force Awakens
  • Leonard Maltin talks about interviewing George Lucas and The Force Awakens
  • See Hot Toys‘ new First Order Flametrooper figure
  • New photos of BB-8 and a couple other droids in The Force Awakens
  • Cham Syndulla will return on Star Wars Rebels at some point

Read More »

The Interview pulled

Tuesday, the hackers that exposed Sony’s internal workings went a step further and issued a big threat, invoking 9/11 in a statement that promised action against theaters showing The Interview. But the Department of Homeland Security — a group that really doesn’t mess around when it comes to this sort of thing — said there was no credible information to indicate an actual threat. Sony was fairly magnanimous about the situation, saying it would allow theaters to make the decision to show the film or not, even if bookings had already been locked in.

Last night Carmike Cinemas and Bow Tie Cinemas pulled the film, and today in a precedent-setting move, the five major theater chains in the US and Canada all dropped The Interview.

Update: Sony is now considering a VOD release of the film; more info below.

Update #2: Sony has canceled the December theatrical release of The Interview. Full statement below.

Update #3: Sony has now confirmed they have “no further release plans” for the film while American Intelligence has officially linked North Korea to the Sony hack. Details below.

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Crouching Tiger theaters

By premiering Crouching Tiger, Hidden Dragon: The Green Legend in IMAX and on Netflix on the same date, Netflix, IMAX, and The Weinstein Co. are disrupting the traditional theatrical release model. And not surprisingly, traditional theaters are none too happy about that.

Two of the biggest cinema chains in the country, Cinemark and Regal, have just announced that they will not be showing Crouching Tiger, Hidden Dragon: The Green Legend (or really any other day-and-date releases) in their IMAX theaters. Hit the jump for more details.

Update: Variety reports the U.S.’ Carmike, Canada’s Cineplex, and Europe’s Cineworld have now joined Cinemark and Regal in refusing to show the movie.

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Iron Man 3 header

Briefly: In the past week or so we saw several reports about how theater chains were refusing to sell early tickets to Iron Man 3 because of a dispute over what percentage of their box-office take would have to be delivered to the studio. As you may know, there are a variety of deals to determine how much of the box office goes to the distributor and how much to the studio. The baseline is 50/50, but that can change a lot depending on the film.

Disney has been trying to put forth new contracts that would see the studio taking more of Iron Man 3‘s box office than usual, up to 65%. Theater chains AMC, Regal Entertainment, and Cinemark were all refusing to sell Iron Man 3 tickets in protest. Regal even pulled marketing for the film from theaters.

Now a deal has been struck, meaning that Iron Man tickets are on sale at all three chains, and Iron Man marathons planned for various theaters will go forward on May 2. Realistically, there was little to no chance that theater chains were not going to show the film; it was just a matter of what sort of contract agreement could be worked out with the studio. [LAT]