movie theater federal aid

The Senate passed a massive $2 trillion stimulus package late Wednesday night that is intended to help American workers and businesses that have taken a hit by the coronavirus (COVID-19) pandemic. Among those badly affected businesses are movie theaters, which for the first time in the history of Hollywood, have shut down en masse across the country. Theater owners joined the praise for the relief package, which still has to go through the House, saying in a statement that the legislation could help the country’s struggling cineplexes as the pandemic wears on. But how much of that $2 trillion package will actually go to movie theaters?

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AMC Theatres Limiting Capacity

This Monday, the U.S. box office saw its worst weekend in the 22-year history that exhibitors had been recording box office numbers. And it looks like things will only get worse, as the escalating coronavirus pandemic closes more businesses and movie theaters. With all the major movie theaters closing their locations across the U.S., a mere 20% of theaters remaining open in the country, and studios delaying most of their major releases amid coronavirus concerns, studios could lose as much as $2 billion.

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More Commercials in Movie Theaters

Hot on the heels of news that moviegoers want fewer trailers during their theatrical experience, Regal Cinemas and Cinemark movie theaters are giving audiences exactly what they want: even more commercials in movie theaters.

Regal Cinemas and Cinemark have struck a new deal with National CineMedia to add more in-theater advertising that will play on the big screen before the attached trailers play. Thankfully, it won’t be nearly as long of an advertisement as the entire line-up of trailers that traditionally play before a movie. Read More »

Cinemark MovieClub

After MoviePass came in with a bang (and is now trying to survive desperately), the major movie theater chains found themselves suddenly forced to come up with a movie ticket subscription of their own. AMC Theatres has been doing quite well with their AMC Stubs A-List subscription, and now Cinemark wants to share the success they’ve had with their own movie ticket membership plan.

Cinemark’s MovieClub hit 560,000 members by the end of 2018, which was 26% higher than what they had at the end of the third quarter of the year. That’s kind of surprising since CineMark’s MovieClub has nowhere near the same level of benefits as AMC Stubs A-List. Find out more about the Cinemark MovieClub below. Read More »

harry potter movies in theaters

Harry Potter Weekends may have stopped taking over ABC Family (sorry, Freeform), but you can relive the magic of marathoning all the Harry Potter films again later this month. But this time, Warner Bros. will do you one better: the studio is bringing all eight Harry Potter films to theaters later this month — for a magically cheap ticket price. Find out how you can see all the Harry Potter movies in a theater near you.

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MoviePass business model

Here’s a couple pieces of movie theater news to take you into the weekend. Cinemark, one of the major theater chains in the United States, has officially banned large bags from its theaters. And for those of you who are still wondering exactly how the heck the MoviePass business model works, company CEO Mitch Lowe explains it in a new interview. Learn more about both tidbits below. Read More »

Cinemark subscription plan

In the wake of MoviePass’s recent disruption of the subscription model for moviegoers, the theater chain Cinemark has introduced a new membership subscription program of its own that’s theoretically designed to compete with MoviePass. The problem is, the “perks” you get when subscribing to the Cinemark subscription program are laughable in comparison to what MoviePass offers. Get the details below.
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Colorado Movie Theater Shooting Lawsuit

UPDATE: The Denver Post is reporting that Cinemark has agreed to drop the request for the victims of Aurora theater shooting to pay for their $700,000 legal fees. The theater chain’s lawyers have issued a statement saying that the company’s goal “has always been to resolve this matter fully and completely without an award of costs of any kind to any party.” Although the details have not been disclosed, it appears that Cinemark has waived their demand for payment in return for the victims officially dropping their suit and not pursuing an appeal.

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starwars-flametrooper-hottoys1

As you can see, my young apprentice, your friends have failed. Now witness the firepower of the fully armed and operational Star Wars Bits! This edition of news from a galaxy far, far away includes:

  • Final The Force Awakens trailer narrowly misses one day traffic record
  • The Force Awakens comic adaptation arrives in 2016
  • Cinemark has some costume rules you’ll want to know about for Star Wars
  • New clip from next episode of Star Wars Rebels
  • Nien Nunb confirmed to come back in The Force Awakens
  • Leonard Maltin talks about interviewing George Lucas and The Force Awakens
  • See Hot Toys‘ new First Order Flametrooper figure
  • New photos of BB-8 and a couple other droids in The Force Awakens
  • Cham Syndulla will return on Star Wars Rebels at some point

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The Interview pulled

Tuesday, the hackers that exposed Sony’s internal workings went a step further and issued a big threat, invoking 9/11 in a statement that promised action against theaters showing The Interview. But the Department of Homeland Security — a group that really doesn’t mess around when it comes to this sort of thing — said there was no credible information to indicate an actual threat. Sony was fairly magnanimous about the situation, saying it would allow theaters to make the decision to show the film or not, even if bookings had already been locked in.

Last night Carmike Cinemas and Bow Tie Cinemas pulled the film, and today in a precedent-setting move, the five major theater chains in the US and Canada all dropped The Interview.

Update: Sony is now considering a VOD release of the film; more info below.

Update #2: Sony has canceled the December theatrical release of The Interview. Full statement below.

Update #3: Sony has now confirmed they have “no further release plans” for the film while American Intelligence has officially linked North Korea to the Sony hack. Details below.

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