Posted on Tuesday, August 13th, 2019 by Caroline Cao
Throughout early 2017, I constantly listened to musical soundtracks on YouTube, from Hamilton, to Heathers, to The Great Comet of 1812. Somehow, the YouTube Autoplay involuntarily recommended a number that I was not familiar with: “More Than Survive.” It was from a musical called Be More Chill. I thought, how did I, a musical theatre fan, miss the existence of this show? What I didn’t know was the peculiar origin story of its viral popularity, which catapulted it from obscurity to renown.
I found myself among the unsuspecting listeners swept into the unpredictable Internet algorithms that introduced Be More Chill to a burgeoning fanbase two years after the show supposedly died in obscurity after a regional month-long run.