You may remember those bits on the Late Show With David Letterman, in which the host introduced obscure vinyl records for laughs in a recurring segment called “Dave’s Record Collection.” That segment actually stemmed from an hobby held by Late Show writer Steve Young, who in the mid-nineties became obsessed with the hidden world of industrial musicals, curating a vast collection of sponsored musicals that hawked everything from cars, to cereal, to — yes — bathtubs.

Now his obsession becomes a full-fledged film in the Dava Whisenant documentary Bathtubs Over Broadway, which oddly debuts a trailer nearly a month after the movie hit theaters. But regardless, take a look at the Bathtubs Over Broadway trailer below.

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