Rolex Oscars Commercials

Millions of eyes were on the Academy Awards last night, and even though the live broadcast of Hollywood’s biggest event doesn’t pull in as many viewers as the Super Bowl, it’s still a hot spot for advertising. While there were some TV spots for the likes of Captain Marvel, The Lion King and Rocketman, the one set of commercials that stole the show came from a collaboration between the Oscars and the watchmaker Rolex.

Rolex is one of the many sponsors and supporters of the Academy Awards, and this year they delivered a series of commercials featuring James Cameron, Martin Scorsese, Kathryn Bigelow, and Alejandro G. Iñárritu. Each of the Oscar-winning directors wrote an open letter to filmmakers of the world in order to inspire them on a journey that just might take them to the Oscars someday. Watch the Rolex Oscars commercials below. Read More »