Posted on Wednesday, September 23rd, 2015 by Peter Sciretta
Netflix has released a new study revealing just how long it takes for viewers to become hooked by a television show. According to the data from the global streaming service, viewers are rarely hooked by a show in the pilot episode.
Netflix analyzed its global streaming data* across the inaugural seasons of some of today’s most popular shows – both Netflix original series and shows that premiered on other networks – looking for signals that pointed to when viewers became hooked. It turns out that when commercial breaks and appointment viewing are stripped away and consumers can watch an entire season as they choose, you can see fandom emerge. That is, 70% of viewers who watched the hooked episode went on to complete season one or more poetically, when members were hooked and there was no turning back.
So how long did it take popular television shows to hook the viewers? Find out, after the jump.
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