
A Visit to the IMAX VR Experience Centre: Is This the Future of Immersive Entertainment?
Posted on Thursday, February 16th, 2017 by Peter Sciretta
With movie theater ticket sales in decline and the piracy still on the rise for home video, Hollywood is looking towards virtual reality as another avenue for the entertainment dollar. And IMAX wants in on the ground floor, announcing last year that they would be opening six IMAX VR Centres in 2017. On Tuesday morning, I visited the first IMAX VR Centre located in Los Angeles, hoping to get a glimpse of the future of immersive entertainment.