Lubezki's iPhone 12 commercial

Mexican cinematographer Emmanuel “Chivo” Lubezki has been relatively quiet since his stunning achievement of winning three Oscars in a row in 2013, 2014, and 2015. But now he’s back with a brief short film which hypes Apple’s newly announced iPhone 12 Pro, the first device that allows a person to “capture, edit, watch, and share Dolby Vision video.” Check out Lubezki’s iPhone 12 commercial below, featuring more of the type of gorgeous imagery for which he’s earned acclaim throughout his career. Read More »

Spike Jonze Commercial

Edgar Wright and Spike Jonze released new projects in the last few days, but not on the big screen. The Baby Driver and Her filmmakers have turned their talents towards commercials, filming ads for Nike and HomePod, respectively. Watch both the Edgar Wright commercial and the Spike Jonze commercial below.

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Margaret Qualley in Spike Jonze perfume ad for Kenzo World

Like a lot of filmmakers, Spike Jonze started out directing music videos and commercials, and also like a lot of filmmakers, he still likes to return to short-form projects from time to time. Recently, he teamed up with French fashion house Kenzo to help promote their new fragrance, Kenzo World. But what they came up with isn’t your typical perfume ad, with sexy models lounging around and whispering seductive nonsense phrases. It starts out looking like it could be one, but then turns into something much weirder and cooler than that.

Basically, imagine Jonze’s own “Weapon of Choice” music video, but with the manic, expressive choreography of Sia’s “Chandelier.” Then drop The Nice Guys actress (and trained ballerina) Margaret Qualley into the middle of it all, and that’s the new Spike Jonze perfume ad right there. In other words, it’s something you definitely want to put in front of your eyeballs right this second. Click ahead to do just that.  Read More »

Commercial Director Spotlight: Adam Berg

We’ve been writing about Swedish commercial director Adam Berg‘s career for years now. Its amazing that its taken this long for Berg to land a Hollywood feature film. A couple years back, Berg was rumored to be in line for Fox’s adaptation of Marvel’s Deadpool, and today it was revealed that Universal hired Berg to direct a remake of David Cronenberg‘s classic Videodrome. But lets not talk about the films, lets take a look back at his commercial work. If you know it or not, you’ve certainly seen some of his work. But he is one of the best commercial directors working today, and consistently able to lift marketing to a higher level of art while trying new things we’ve never seen before.
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Commercial Director Spotlight: Noam Murro

On Friday afternoon, it was revealed that 20th Century Fox had hired five time DGA nominated commercials director Noam Murro to direct Die Hard 5. We’ve been following Murro’s commercial career for a while now, and it was only a matter of time before he landed a big Hollywood film — and this looks to be the one. Murro was originally slated to direct The Ring Two, but dropped out. He made his feature debut with Smart People, a fun yet underwhelming indie dramedy which premiered at the 2008 Sundance Film Festival. Murro was set to return to the director’s chair for the drama Hateship, Friendship, Courtship, which Julianne Morre is attached to star.

Fox was impressed with the commercials he most recently shot for Microsoft’s Halo, which we’ve posted previously on the site. I thought now was a better time than any to take a quick look at Murro’s commercial career.

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Commercial Director Spotlight: Ash Bolland

New Zealand-born commercial director Ash Bolland recently became attached to direct his first feature film, a remake of the 1978 Irwin Allen killer bees horror classic The Swarm. Vertigo Entertainment and Room 101 are developing a remake, inspired by the success of Piranha 3D. So who is Ash? What has he done before? Lets take a look in /Film’s commercial director spotlight.

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On /Film, we like to profile commercial filmmakers who might have a future on the big screen. You might remember Adam Berg, as he was the filmmaker behing Philips’ 2 minute short film Carousel (the Dark Knight inspired clown robbery shown over one single frozen moment of time). The 139-second advertisement won the prestigious Film Grand Prix at the Cannes Lions International Advertising Festival. The 38-year-old Swedish music video director has helmed many of the videos for his brother Joakim Berg’s musical group Kent, as well as other musical artists. OneCoolThingADay tips me off to Berg’s latest commercial, a spot for Dulux Walls.

Let’s Colour is a worldwide initiative to transform grey spaces with colourful paint. This 2 minute global film was shot by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

The commercial was released earlier this summer. If you haven’t yet seen it, hit the jump.
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Commercial Director Spotlight: Dante Ariola

Dante Ariola

Earlier today we reported that Shia LaBeouf would star in The Necessary Death of Charlie Countryman, the feature directorial debut of award-winning commercial director Dante Ariola. The project, based on an original screenplay was featured on the 2007 Black List (a Hollywood insider listing of the top unproduced screenplays of the year) written by Matt Drake. I thought now would be a good time to take a look at Dante Ariola’s previous commercial work.

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Dark Room Johnny Hardstaff

In February, we wrote a piece about an upcoming collaboration between Philips and five filmmakers from Ridley Scott Associates, called Parallel Lines. Scott’s commercial division RSA was asked to create a series of groundbreaking short films in a genre of their choice, using “the same unifying theme.” RSA directors submitted forty-five treatments and Philips selected five it believed were most ground-breaking: Jake Scott, Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, and Hi-Sim.

Philips has released the first two short films from the project, Johnny Hardstaff‘s future film noir sci-fi thriller titled Dark Room and Hi-Sim‘s computer animated adventure Jun & the Hidden Skies.

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We usually don’t feature a non-movie-related television commercial unless it is directed by a famous director, or a director who is signed to an upcoming project, but there are exceptions for every rule. Nike Sportswear’s Just Do It – “Human Chain” is a 60-second spot which took over two years to complete (from what I can tell, production began in October 2007). From Slamxhype:

“Nike’s new short film, Human Chain, celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances. From Lance Armstrong on his bike, to a six-year-old studying martial arts, movement is the universal language that connects the athlete in everyone. It’s a language of beauty, drama, tragedy and triumph.”

The spot features South African sprinter Oscar Pistorius, the Argentine striker Sergio Aguero, the Utah Jazz players Deron Williams, Maria Sharapova, the specialist BMX Mike Spinner, MMA Fighter Quinton “Rampage” Jackson, the San Diego Chargers running back LaDainian Tomlinson and Lance Armstrong alongside lesser and unknown athletes. The soundtrack is“Ali In the Jungle” by the UK band The Hours.

Directed by Brian Beletic, a commercial and music video director who has worked with the Black Eyed Peas (Falling Up, Karma, Joints & Jam, What It Is, B.E.P. Empire, Weekends) and has made over 100 commercials over the last decade. And while he has yet to do any Hollywood feature films, he’s been working on a screenplay since 2002 which he once described as “complex,” “entertaining, funny, sophisticated and it is very personal”. Lets hope that one day he gets to make it. Watch the television spot, after the jump.
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