Warner Max, we hardly knew ye. The film label was launched in February of this year, with the plan being that Warner Max would produce eight to ten mid-budget movies per year for HBO Max. However, Warner Max is now being phased out, with Warner Bros. Pictures Group chairman Toby Emmerich now overseeing all feature output, streaming and theatrical.
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When studios offload movies to streaming services, the effect can be the same as if the films were sprayed by a skunk: they carry with them a bit of a funk that can be difficult to fully shake off. But as every major movie studio develops its own streaming service, it may help to circumvent that stigma by making sure audiences know that most of the original films on that service were made specifically for that service instead of just being “dumped” there as a last resort.
Enter Warner Max, WarnerMedia’s new feature film production arm which is devoted solely to ensuring that the upcoming HBO Max streaming service “has a steady stream of high-quality and highly curated original films.” Find out more about the company’s new division below.
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