Movie fans probably don’t remember much about last year’s Super Bowl (the Packers beat the Steelers 31-25) but they’d be hard-pressed to forget last year’s Volkswagen commercial. It featured a young boy dressed as Darth Vader, using the Force to command a Volkswagen Passat. For about 15 minutes, the kid was a national celebrity and the 49 million YouTube views and counting solidify the Star Wars-themed spot as the most talked about of 2011.
This year, the German auto manufacturer is back and while the bulk of their 2012 spot centers on dog getting into shape to chase down a VW Beetle, the self-referential climax can only be described as “The Dog Strikes Back.” After the jump, check out the extended version of the commercial that’ll appear this Sunday during the Super Bowl. Read More »
Posted on Thursday, January 19th, 2012 by Angie Han
If you ask me, Volkswagen’s “The Force” was hands-down the best commercial of Super Bowl 2011. And seeing as the ad topped YouTube’s list of the most-watched ads of 2011 as well as AdWeek’s list of the best commercials of the year, I suspect I’m not the only one who thought so. It’s no wonder, then, that Volkswagen is looking to return to familiar territory in this year’s Super Bowl slot — or that they’re going out of their way to make sure you know it.
The car company has just posted a teaser for its upcoming ad, which combines two of the Internet’s favorite things: Star Wars and adorable animals. If this isn’t tailor-made for going viral, I don’t know what is. We don’t normally post commercials for commercials on /Film (well, okay, sometimes we do), but I’m going to make an exception for this one just because it put a big smile on my face. Watch it after the jump.
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