Posted on Monday, September 18th, 2017 by Marshall Shaffer
“The most grown-up thing you can do is fail at things you really care about,” imparts Joan Cusack’s Gladys to her daughter, Brie Larson’s Kit, towards the close of Unicorn Store. It’s the perfect nugget of wisdom for a tale of stilted, prolonged adolescence. But the film, Larson’s debut behind the camera, is a world away from the Seth Rogen-style manchild so prevalent in the past decade of comedy.
Kit, like many millennials, struggles to adapt to a corporate environment and bristles at the drabness of office life. She’s an artist by training with an instinct to color outside the lines, a proclivity received unkindly by her stern professor. Kit snags a temporary gig at PR&R PR, where she finds herself unsure of how to reconcile her well-nurtured passion for individual expression with the mandate to be a productive, contributing member of society. At this sterile company, suit-clad men envision selling products on their purpose alone. Kit wants to set her imagination free to convey how those same products make her feel.