LOL: How Toys Get Made Into Movies: “Great Story & Great Characters” Required (Except When Not), Says Hasbro
Posted on Wednesday, July 16th, 2014 by Peter Sciretta
Have you ever wondered how the Transformers movies came to be? Or how about the box office failure Battleship, the two G.I. Joe movies, or the upcoming Jem and the Holograms film adaptation? All of these films started as toys owned by the Hasbro toy company. Business Insider talked with Hasbro Chief Marketing Officer John Frascotti to find out how these toys become movies and I think some of the details are fascinating and humorous. Find out how toys get made into movies, after the jump.