While IMAX is still king of the premium large format brands because of the sheer size of its screens, it has to face a barrage of new contenders for the crown. The latest is THX Cinema Ultimate, a new premium large format (PLF) brand debuting later this year intended to “help elevate the industry standard and bring premium experiences around the world to a whole new level.”
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When a THX intro plays in front of a movie, you know you’re in for a treat. The movie may be terrible but you know that it’s going to look and sound great. That knowledge made the old school THX intros a sort of comfort blanket for film fans. A guarantee of quality in an industry where crap is often good enough.
Now, a new intro is out there and it’s a bit more ethereal than we’re used to. There aren’t any mechanical flowers or flying robots; it’s just a journey into deep space. Check out the new THX intro below. Read More »
Moviegoers know they’re in good hands when a speaker-shattering THX promo plays before a film. It means the theater lives up to the standards of the LucasFilm-created company that specializes in sound and picture quality. Home theaters claim to be able to produce those crisp images and perfect sound too, but for most of us, it’s hard to tell if our systems are calibrated correctly.
That problem can now be solved from your iPhone. THX has launched the THX Tune-Up App in the App Store. Available free for this week, and $1.99 any time else, it’ll help to make sure your surround sound and HD image are up to THX’s highest possible standards. Read More »