Today, Ridley Scott announced a new sci-fi webseries from his RSA Films commercial company, created in conjunction with his brother Tony and nephew Luke. Purefold is to be a series of 5-10 minute online videos, laden with product placement and tinged with Phillip K.Dick-like sci-fi themes, concepts and questions. Already, I’ve seen reports pitching it as a kind of Blade Runner prequel where, in fact, it is nothing of the sort. Can’t blame the Scott Bros. (and Son) from trying to cash in on the comparison-cum-confusion though, can you?

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