Posted on Thursday, March 8th, 2018 by Hoai-Tran Bui
Update: In an interview with Wired, MoviePass CEO Mitch Lowe says he was just joking about the notion of the company tracking its users’ locations. “I was just being in a funny mood and just said it sarcastically. We are not tracking people.” But this official statement from the company seems to tell a different story:
“Today, MoviePass released a new app update, including the removal of some unused app location capabilities. While part of our vision includes using location-based marketing to enhance the moviegoing experience for our members, we aren’t using some of that functionality today. Our members will always have the option to choose the location-based services that are right for them today and in the future.”
That reads as if they actually were tracking users (beyond a one-time check to confirm you’re in range of a theater when you try to buy a ticket), but they’ve now removed some of that functionality. The drama continues. Our original article follows.
A day after MoviePass announced that it would be taking steps to improve its customer service, the ticket-buying subscription service is here to remind you that it’s still a little sketchy.
MoviePass CEO Mitch Lowe reportedly boasted that the app has been collecting data about its users’ locations before and after they enter a movie theater. Yes, that app you’re using to get free movie tickets is watching you.