PreShow

Do you want to go to the movies for free? Well, soon you’ll be able to, via an app called PreShow. Sound too good to be true? It might be. The service will enable theater-goers to nab free movie tickets by sitting through “15-20 minute ‘preshow’ comprised of entertaining branded content.” Piece of cake, right? Well, not so fast. To ensure you’re definitely watching the ads, the PreShow app will track your eye movements. If you stop looking at the ads for too long, they’ll pause, and won’t start up again until your gaze returns.

If this sounds a bit like a Black Mirror episode, that’s because it is. The same sort of premise was used for the season one episode “Fifteen Million Merits.”

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