Posted on Wednesday, October 19th, 2011 by Angie Han
The Internet may offer endless opportunities for up-and-coming artists to promote themselves in theory, but when’s the last time you actually took a chance on a title, filmmaker, or star you’d never heard of? Outside of a few tech-savvy cinephiles, consumers are still reluctant to devote their time and energy to movies they haven’t so much as seen a TV spot for — and that’s a problem that a new website called Prescreen is trying to fix.
Founded by former Groupon exec Shawn Bercuson, the start-up will aim to bring Groupon-style marketing to feature film distribution by helping people find and watch high-quality full-length movies online. More after the jump.