This Week in Trailers

Trailers are an under-appreciated art form insofar that many times they’re seen as vehicles for showing footage, explaining films away, or showing their hand about what moviegoers can expect. Foreign, domestic, independent, big budget: What better way to hone your skills as a thoughtful moviegoer than by deconstructing these little pieces of advertising?

This week, we walk the grocery aisles in search of something visually delicious, tell a story as if our life depended on it, heat up the earth a bit, get snowed in, and have Will Smith talk about issues plaguing America.
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1998 The Avengers oral history

In June 1987, in an interview for The New York Times, Stanley Kubrick spoke glowingly about a series of Michelob beer commercials.

“They’re just boy-girl, night-fun,” Kubrick praised, “leading up to pouring the beer, all in 30 seconds, beautifully edited and photographed. Economy of statement is not something that films are noted for.”

That piece published on a Sunday. The following day—after interested parties tracked down who was responsible for these spots—the phone of fashion photographer turned commercial director Jeremiah Chechik started rining off the hook.

Living up to that hype, Jeremiah Chechik’s first feature, Christmas Vacation, dazzled at the box office. Over the next decade, Chechik continued to rise up the ranks, establishing himself as a profitable director and, perhaps as importantly, a director known to work well with actors and the studios. Which is why, in the mid-‘90s, he was tapped by Warner Bros. to direct a $60 million summer action film based on a popular ‘60’s British TV show called The Avengers. With a stellar cast (Ralph Fiennes, Uma Thurman and Sean Connery) a legendary producer (Jerry Weintraub) and a top-tier British screenwriter (Don Macpherson), The Avengers seemed like a can’t miss film.

Unfortunately though, it missed the mark by a wide margin and drastically changed the trajectory of Jeremiah Chechik’s career. But what, at first, may have looked like a fall from grace wound up leading Chechik to terrific success in another medium. To find out what went wrong and then, ultimately, what went right, we spoke with the talented filmmaker and took a stroll down memory lane…

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