Tonight in TV news: In a bid to get more live viewers for Fringe, Fox is building up this week’s upcoming Observer-heavy with a large scale viral marketing campaign, dubbed internally as “Observer Week”. The bald-headed character was one of the most intriguing elements of Fringe’s first season, and was notable for appearing “Where’s Waldo” style in the background of many episodes. Fans ate it up, and Fox fed the fire by having the actor appear on the network in other capacities, like this NFL game.

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