For many movie fans, the movie trailer has become an event. A rest stop on the long journey to your highly anticipated film where you get refueled with excitement long before you see the final product. For others, movie trailers in front of a feature are how they first learn about films that may later become something truly special to them. Whether you fall into column A, column B or somewhere in between, advertising upcoming movies before another seems like a no-brainer. However, if wasn’t for Joseph Farrell, we might not have trailers today.

Farrell was a legendary Hollywood marketing genius who is not only credited with creating the movie trailer, but also had a hand in test screenings, tracking, quadrants and more. He passed away Wednesday at the age of 76. Read More »