Posted on Wednesday, April 22nd, 2009 by Peter Sciretta
March of the Penguins sparked a new life in eco-documentaries by adding the dramatic element, and Disney is attempting to build a brand on the concept. Attached to Disney’s Earth is a teaser trailer for Disneynature’s next Earth Day release, Oceans.
The teaser doesn’t show much from the Jacques Perrin-directed ecological dramatic documentary, but it goes a long way to try to say “Walt Disney would’ve wanted you to see this movie.” It almost seems like an advertisement for the Disneynature brand itself, rather than the film. It kind of reminds me of the teaser trailer for WALL-E, where most of the build-up revolved around the past films of Pixar’s history. In some forms of entertainment, they call this “the rub.” Watch the new teaser trailer after the jump.