Activision is going to make a mint with the latest Call of Duty game, Call of Duty, Black Ops II, so it can afford to spend a mint making and promoting it. In addition to the general slate of talent assembled to created the game (which includes screenwriter David S. Goyer and musician Trent Reznor) the company went big with a new commercial to make sure every possible buyer knows about the game.
Guy Ritchie (Snatch, Sherlock Holmes) directed a clever and fun TV spot for the game featuring an appearance by Ritchie’s own Sherlock, Robert Downey, Jr. The spot plays up the title’s online gameplay aspect, and the constant competitive one-upmanship it engenders. There’s even a nod (or two) to that other big-screen franchise that Downey anchors. Read More »
Kevin McKidd deserves to be a bigger star than he is. The Rome and Journeyman star has been on Grey’s Anatomy for the past year or so, but even that’s not enough to get me watching Grey’s again. Call of Duty: Modern Warfare players will know him as the voice of Captain “Soap” MacTavish, and it’s that hook into the franchise that makes us pause a bit when he starts talking about a Call of Duty film. We’ve known for a while that a CoD movie is coming eventually, but McKidd’s recent comments to PopWrap hint that perhaps it may be coming along sooner, rather than later:
‘They were looking for a rough, Scottish actor in Hollywood they probably couldn’t get Gerard Butler, so they got the No. 2 Gerard Butler, me. I had no idea it would be so huge, and now there are talks of a feature film,’ he revealed to PopWrap. Then came the kicker, when asked if he would be bringing Soap to life in the movie, he said, ‘if the script is good, and Gerard isn’t available [laughs], then absolutely.’
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In this week’s /Filmcast, Dave Chen, Devindra Hardawar and Adam Quigley discuss the pitfalls and opportunities of corporate sponsorship, speculate on some plot possibilities for Kill Bill 3, and Devindra and Jeff try and fail to Curb Their Enthusiasm for Friday Night Lights. Jeff Cannata is our special guest this evening, joining us from the Totally Rad Show.
You can always e-mail us at slashfilmcast(AT)gmail(DOT)com, or call and leave a voicemail at 781-583-1993. Join us next Monday at 9 PM EST / 6 PM PST at Slashfilm’s live page as we review Mike Doughterty’s Trick ‘R Treat, now available on Blu-Ray and DVD.
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Trademonk has discovered that Activision has filed a trademark to protect the video game property Call Of Duty in relation to “pre-recorded movies featuring comedy, drama, action, adventure, music, theatrical performances and/or animation.”
You might recall, in May Activision Blizzard CEO refused to comment on if a Call of Duty movie was in the works, despite trade rumors that the video game publisher was shopping the idea around in Hollywood. Well the new trademark filing seems to confirm that a feature is in some form of development.
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Not only are Activision negotiating to translate their Guitar Hero game into a reality TV series and/or a concert tour (Heropalooza?), The Hollywood Reporter are telling us that the video game company have set up deals for a World of Warcraft picture, as we already knew, and a Call of Duty movie, which is new news to me.
The CEO of Activision Blizzard refused to comment to the Hollywood Reporter on either Warcraft or Call of Duty but as well we know the official line is no more dependably credible than the unofficial one. My first question about this film would be one of tone, however. Can a serious war film retain credibility when tied to a videogame license? Or, perhaps more to the point, will a studio believe the supposed audience for a videogame adaptation would stand the sort of integrity and moral sensitivity that prevents war movies being hollow, exploitative dross?
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