the art of self-defense infomercial

If you were to turn on the TV at two in the morning and stumble on this The Art of Self-Defense infomercial, you could be forgiven for calling the number immediately. The viral marketing clip from the SXSW darling perfectly imitates those classic late-night infomercials, right down to the shoddy production, the endearing visual noise, and the stiff delivery from the various “real people, not actors.” Teach us your ways, sensei.

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papillon trailer

Charlie Hunman seems to be drawn to adventures of bearded European men traversing tropical climates in the early 20th century, but this time he’s taking Rami Malek along for the ride. The duo star in the Papillon trailer, a remake of the 1973 film based off the 1969 autobiography by French convict Henri Charrière.

However, this pair is stepping into some big shoes. Hunman will be donning the iconic butterfly chest tattoo first worn by Steve McQueen, while Malek will be putting on Dustin Hoffman‘s round glasses.

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