
AppleTV+ is Planning to Add Augmented Reality Companion Content
Posted on Wednesday, August 26th, 2020 by Hoai-Tran Bui
AppleTV+ has tried free trials. It’s tried building out its back catalog with beloved classic movies and shows. It’s bought a big-budget Martin Scorsese film. So what else can the new streaming platform do to attract and retain new subscribers? It will reportedly introduce us to an augmented reality — that is, augmented reality content that will act as a companion to the AppleTV+ streaming service.