Update: Following outcry against AMC Theatres’ statement that it would not require guests to wear masks, the theater chain is now reversing course and mandating all guests wear masks at their venues.
AMC Theatres, the largest movie theater chain in the world, has set plans to re-open most of its venues by mid-July after being shut down for nearly four months due to the coronavirus (COVID-19) pandemic. Like fellow major theater chains Cinemark and Regal that are slowly re-opening, AMC Theatres will be reducing seating capacity and implementing new cleaning procedures. But despite the still-ongoing threat of the pandemic, AMC Theatres’ re-opening plans do not include mandatory face masks.
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AMC Theatres expects to be “fully open globally in July.” The national exhibition chain, which has suffered a massive quarterly loss due to coronavirus (COVID-19) pandemic shutdowns, plans to re-open in July, in time for the release of potential box office-salvaging blockbusters such as Christopher Nolan’s Tenet and Disney’s Mulan. However, it’s still unconfirmed whether AMC will screen Universal films following the chain’s feud with the studio over their early VOD releases.
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As we approach the two and a half months of quarantine from the coronavirus pandemic, we’re waiting to see whether Christopher Nolan’s Tenet can shoulder a burden no other film has had to carry in the modern era: can this one film save movie theaters from oblivion? The action thriller is currently slated to open in July, and while AMC has promised to open its doors in time, one of its biggest theatrical competitors, Regal Cinemas, has not yet made that same commitment.
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Update: Regal Cinemas is following in AMC’s footsteps, announcing that they have “reduced auditorium capacity by 50% and are complying, where applicable, with state mandates on social gathering limits.” Our original article continues.
In lieu of shutting down completely, AMC Theatres, the country’s largest theater chain, has announced a new policy to help prevent the spread of the coronavirus (aka COVID-19). Starting tomorrow, March 14, 2020, the chain will be implementing social distancing measures which involve cutting auditorium capacities by at least half.
Meanwhile, the American Cinematheque in Los Angeles has suspended screenings at Hollywood’s Egyptian Theatre and Santa Monica’s Aero Theatre. Get the details below. Read More »
Last summer, AMC Theatres introduced its AMC Stubs A-List subscription service for movie tickets. On a recent corporate earnings call, the company’s CEO laid out a plan to improve that service for its users, specifically highlighting how they’ll be opening it up to users too young to obtain a driver’s license.
But it’s not all good news. The theater chain is also raising the prices of screenings that fall on its “discount Tuesday” from $5 up to $7 in some markets. Read about the new changes at AMC below. Read More »
Posted on Wednesday, June 20th, 2018 by Jacob Hall
Update: AMC Theatres has released an official announcement for AMC Stubs A-List. See the details below.
Update 2: MoviePass has responded to the A-List announcement and, as you’d imagine, they don’t sound very happy.
With its monthly subscription model, MoviePass has fundamentally changed the way millions of people watch movies in theaters. And now, the largest movie theater chain in the world is ready to fire back with a subscription service of its own, allowing customers to pay a monthly fee and see a select number of movies per week.
/Film has confirmed that AMC Theaters is on the verge of announcing their new Premiere A-List program, which will offer customers a new way to pay for movie tickets.
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After making a deal just last week with Mark Cuban’s Landmark Theaters, MoviePass is back in the news again. The movie theater subscription service and its owner, Helios & Matheson, have acquired Moviefone, an entertainment brand that’s been around since the late 1980s. Plus, MoviePass has lifted its ban of popular AMC theater locations in major cities like New York, Boston, and Los Angeles. Read more about MoviePass’s latest moves below. Read More »
Ava DuVernay‘s upcoming movie adaptation of A Wrinkle in Time has the potential to have a huge influence on a whole generation of young viewers. An organization called Color of Change wants to make sure the film has the opportunity to inspire every child who wants to see it, not just the ones whose parents can afford the price of a movie ticket. So they’re teaming up with AMC theaters to make sure that underprivileged kids get to see the new movie for free.
Read more about the A Wrinkle in Time free screenings below. Read More »
Cool Posts From Around the Web:
At the AMC Universal CityWalk 19 in Los Angeles – the AMC Theaters location that’s closest to where I live – a single ticket to see a non-matinee screening tonight currently costs $17.75 (plus a $1.75 convenience fee for ordering the ticket online, bringing the total to $19.50). Now we’ve learned that AMC is looking into the possibility of charging different prices for different seats within the same theater. Is there any upside here?
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(Welcome to The Soapbox, the space where we get personal, political, and opinionated about anything and everything. In this edition: AMC Theatres admits that they don’t care about masking, and why this is bad.)
We’re aware there are terrible things happening in our country right now, and yes, complaining about movie theater screens is inconsequential in the grand scheme of things. But damn it, instead of getting overwhelmed by those things, cinephiles occasionally want to lose ourselves in a terrific theatrical experience. And when the world’s largest theater chain has basically admitted that they no longer care about the way their movies are presented to audiences, that’s worth grumbling about.
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