masks at theaters

AMC, Regal, and Cinemark, the three largest movie theater chains in the United States, announced today that guests will no longer be required to wear masks at their locations, provided that those guests have received both doses of the COVID-19 vaccine. Masks will now be optional for vaccinated guests, and “strongly encouraged” for everyone else.
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Wanda Group AMC

Chinese conglomerate Wanda Group is apparently done with AMC Theatres. Wanda has had a controlling stake in the massive theater chain since 2012, but a new report reveals that it has essentially sold off its entire stake in AMC Theatres, exiting the U.S. theatrical exhibition business in the process. Part of this seems to be due to recent Reddit-inspired traders that caused AMC shares to go up nearly 300 percent.

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movie theaters surviving

As the coronavirus (COVID-19) pandemic nears the one-year mark and movie exhibition chains have remained closed for nearly as long, the two biggest theater chains in the U.S. are taking drastic measures to stay afloat. AMC Theaters and Regal Cinemas have both taken action to ensure that they’ll stick around for at least a few more months. But whether that will be enough is yet to be seen.

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Denis Villeneuve HBO Max

“Warner Bros. might have just killed the Dune franchise.”

Denis Villeneuve, the filmmaker behind the mega-budgeted movie adaptation of Frank Herbert’s classic science fiction novel, does not mince words in a new editorial published by Variety. After being blindsided by the news that Warner Bros. is releasing its entire 2021 slate of films (including Dune) in theaters and on HBO Max simultaneously, Villeneuve blasted the studio’s parent company in this new editorial, saying, “AT&T has hijacked one of the most respectable and important studios in film history.”

Read more of his comments below, and get the latest update about what AMC Theatres will need to stay viable through the next year. Read More »

AMC Social Distancing Protocols

The entire theatrical landscape shifted yesterday when Warner Bros. announced that it would be releasing its entire 2021 theatrical slate day-and-date in theaters and on HBO Max. The film world was left reeling by this game-changing decision, most of all theater exhibitors — many of whom received a heads up only an hour before Warner Bros. broke the news. Smaller exhibitors learned only seven minutes prior to the bombshell.

So naturally, they’re all a little miffed by the decision, which many are saying could spell the end of movie theaters. Now AMC Theatres, the largest theater exhibition chain in the U.S., has issued a response slamming WarnerMedia and its intent to “sacrifice a considerable portion of the profitability of its movie studio division.”

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AMC Clarifies Social Distancing Protocols

AMC Social Distancing Protocols

There’s a viral tweet making the rounds that made it look as if AMC was throwing caution to the wind and not enforcing social distancing between assigned theater seats as they plan to reopen this Thursday. However, according to AMC, that’s not the case. According to the theater chain, starting Monday, the ticketing engine will automatically block out one seat on either side of the purchased seat, and the technology just wasn’t in place yet to represent that via current online seating charts.

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AMC Theatres Limiting Capacity

AMC Theaters has released its plans to reopen theaters in the U.S., with an aim to open two-thirds of its locations by the date of Tenet‘s U.S. theatrical release. Starting August 20, AMC plans to open more than 100 theaters, and continue opening locations “such that about two-thirds of our theatres across the country should be open no later than September 3.”

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mulan chinese audience

As the coronavirus (COVID-19) pandemic has begun to change the way movies are released and the way audiences consume media, theater chains are starting to change their tunes. AMC Theatres, in particular, is responding to Disney’s decision to give a day-and-date release for its mega-blockbuster Mulan on VOD and in select theaters with a dramatically different reaction to Universal doing something similar with Trolls World Tour five months ago. In a recent interview, AMC Theaters CEO Adam Aron even showed an understanding for the Mulan VOD release, empathizing with Disney’s decision. Read More »

AMC Universal deal

The film industry was rocked this week when a deal was struck between Universal Pictures and AMC Theatres that sliced the theatrical exhibition window from three months to three weeks. As we wait to see exactly what type of ripple effects this decision will have, NBCUniversal CEO Jeff Shell spoke about why he thinks the AMC Universal deal will attract the “very large audience who doesn’t go to movie theaters.”

Plus, find out what kind of cut AMC Theatres will reportedly be taking from the revenue of the premium video on demand rentals. Read More »

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universal and amc deal

The war is over.

AMC Theatres famously threw a huge fit and swore to never play Universal Pictures movies in its theaters after the studio released Trolls World Tour to video on demand at the same time as it hit theaters earlier this year. But now the two sides have come to terms and reached an historic new deal which could become the new normal going forward.

This multi-year agreement means that Universal can put any of its movies on PVOD (premium video on demand) within just three weeks of its theatrical debut. Before the pandemic came along, that “window” of time between theaters and digital release used to be three months long, so the fact that America’s biggest theater chain has agreed to these terms is a very big deal.
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