Power Rangers Hasbro

Hasbro, the toy company that’s been making movies based on their toys in Hollywood for a decade now, has just acquired a group of mighty morphin’ teens that should give the company a big boost. A new report says that Hasbro has acquired the entire Power Rangers brand (along with a few lesser-known properties) for $522 million. That should translate into a whole bunch of new toy sales, but for our purposes, the biggest implication of this Power Rangers Hasbro deal is that the alien-fighting teen heroes will be almost certainly be joining the Hasbro Cinematic Universe.
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Over a month ago, Hasbro announced the launch of their new project, HasLab, a crowdfunding initiative allowing fans to support  a new collectible that will only be available in limited quantities to those who fund the product in question. The first product announced from the HasLab initiative was a Return of the Jedi playset of Jabba’s Sail Barge. It looked like an incredible collectible, but the $500 pricetag was pretty steep. As of a little less than two weeks ago, it didn’t seem like the sail barge was going to move forward. But fans have defied expectations and the project is fully funded. Read More »

ROM Movie

As Ready Player One is poised to hit theaters, screenwriter Zak Penn has found a new gig: writing a ROM movie.

Paramount Pictures is hard up for franchises, and they’re turning to toys to save the day: the studio is working on bringing a Hasbro Cinematic Universe to life – yes, really – and a movie based on the ROM toy (and subsequent comic series) from the late 1970s is apparently an important piece of that puzzle.
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Jabba Sail Barge

Soon, you could acquire your own four-foot long prototype of one of the most notorious vehicles in the Star Wars universe. Maybe.

The Jabba Sail Barge may officially make it to toy form, thanks to Hasbro’s crowdfunding toy initiative. The result: an elaborate, detailed replica of the Hutt crime lord’s luxurious barge that you can add to your Star Wars toy collection. If it makes its crowfunding goal in time.

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Jabba's Sail Barge Playset - Hasbro HasLab

Hasbro is one of the biggest toy companies in the world, creating action figures, vehicles, playsets and more for franchises like Star Wars, Marvel, Transformers, G.I. Joe and much more. They deliver some of the most affordable and cool toys out there, but they know that fans want more, and they’re trying to give it to them.

At Toy Fair 2018 this past weekend (check out our round-up of the coolest toys from movies and TV), Hasbro announced a new initiative called HasLab, a crowdsourcing platform that hopes to put dream products into the hands of fans. Just like projects on Kickstarter or Indiegogo, fans can support a limited edition toy and if the goal is met, they’ll receive the toy. HasLab is kicking things off in a big way with a big Star Wars playset from Return of the Jedi: Jabba’s Sail Barge. Read More »

Cool Posts From Around the Web:

Star Wars toys

Just in case you have some preconceived notion that franchise moviemaking is purely an artistic endeavor, here’s a story about toys. Star Wars: The Last Jedi ended up changing the design of Kylo Ren’s TIE Fighter in the hit sequel after laying eyes on a toy.  

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Solo toys Lando

Solo: A Star Wars Story is no longer holding anything back. The marketing blitz is in full effect for the new Star Wars film, and some new toys give us yet another look at the characters. Below, check out new toys, including Han, Qi’ra, an Imperial Range Trooper, and your new boyfriend Lando.

Plus: get a look at the gigantic Lego Kessel Run Millennium Falcon set.

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Micronauts animated series

The Micronauts are coming to Earth.

An animated series adaptation of the space toy line is being developed by Hasbro Studios, for a 2019 release. Micronauts was a popular line of sci-fi toys from the 1970s, itself based on the Japanese Microman cyborg toys. And as was the case with many ’70s and ’80s toys, Micronauts eventually became a comic book series, first published by Marvel in 1979. But amazingly, Micronauts was one of the few mecha toys that never got its own cheesy ’80s animated series — which may be the reason that news of a TV adaptation is the first times that many people (including me) are hearing about these toys.

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New G.I. Joe movie

If you woke up today and thought, “I could go for some news about movies based on toys and games,” rejoice: Paramount Pictures just announced a slew of dates for several toy-and-game-based movie adaptations, including a new G.I. Joe movie, Dungeons and DragonsMicronauts, and an untitled Hasbro film. Happy Hasbro Movie Date Announcement Day, everyone!

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rey not in star wars monopoly

Just when you thought fan outcry and demands for toys and games of popular female characters had been heard, Hasbro has gone and ignored them yet again.

A young fan of Star Wars: The Force Awakens‘ Rey had written a letter to Hasbro a year ago after she couldn’t find her favorite character in the Star Wars Monopoly game, and the toy company went into crisis control. First Hasbro sheepishly claimed that it left out Rey due to spoilers, then promised the fan that it would release an updated version of the game with a Rey token. But Hasbro has walked back on that promise to release a version with Rey, citing “insufficient interest.”

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