Roku Originals

Remember Quibi? It was a magical streaming service where everything was very short! Also, it failed miserably. In January, Roku picked up the library of Quibi titles, but rather than keep the Quibi name, Roku is rebranding everything they purchased as Roku Originals. And thus I think we can finally drive the final nail into Quibi’s coffin. So long, Quibi. You tried your best.

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Roku Buying Quibi Shows

Roku has officially bought the exclusive global streaming rights to Quibi‘s bite-sized portfolio. That includes the dozens of TV shows starring the likes of Idris Elba, Kevin Hart, Liam Hemsworth, and Anna Kendrick, and developed by filmmakers such as Guillermo del Toro and Steven Spielberg. Dozens!

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Quibi is Now Officially Dead, RIP Quibi

quibi future

Quibi is dead, RIP Quibi. Jeffrey Katzenberg‘s Icarus, his streaming service that flew too close to the sun and totally misjudged what audiences are looking for right now, has officially shut down operations less than a year after it launched. Its little life flew by…in a Quibi.

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quibi future

Quibi, the short-form streaming service that was met with extreme skepticism from its inception, is facing an uncertain future. A new report indicates that the service is exploring “strategic options” including a potential sale. Who would buy Quibi at this point? I don’t know – maybe if we all start a GoFundMe page we could all go in on it together. Just a thought.

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wireless trailer

Quibi has had a rough time since its launch. People were treating it like a laughing-stock from the jump, and the less-than-great programming didn’t exactly inspire much confidence. So people may already be ready to give up on new shows – like Wireless, a new Quibi series that comes from executive producer Steven Soderbergh. Say what you will about what Quibi has offered so far, but this show – which gives users a choose-your-own-adventure approach to the storytelling – at least gets points for doing something clever with Quibi’s “Turnstyle” technology.

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quibi free trial

It’s taken a bit longer than a “quick bite” for Quibi to be made available on TV-connected platforms. The mobile-only streaming platform, which made its ill-timed debut right in the middle of the coronavirus (COVID-19) pandemic, was intended for the commuter — for phone-dependent millennials to watch on the subway or in the office bathroom stall. But when the pandemic hit, Quibi’s targeted demographic found themselves stuck at home and unable to play the mobile platform’s line-up of star-studded original shows on their TVs. Quibi, which apparently always planned to eventually transition to TV platforms, accelerated their plans to transition from mobile-only, fast-tracking the app’s availability on TV casting devices such as Chromecast and Apple’s Airplay. Now, Quibi is eyeing Roku and Amazon Fire TV next.

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quibi alternate name

One of the worst things about Quibi is its name. The mobile streaming platform was already fighting an uphill battle just in explaining the concept of its app to prospective users, but then it went and threw a nonsensical fake word – short for “quick bites” – into the mix on top of that.

But it turns out that “Quibi” wasn’t the first choice for the name of the app. The initial choice was much, much worse.
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quibi losses

Oh, Quibi, Quibi, Quibi. Like Icarus, you flew too close to the sun with wings made of wax. And by that I mean you attempted to launch a new streaming service that no one seemed particularly interested in. And it looks like it’s going to cost you to the tune of half a billion dollars. However, Quibi isn’t out of business yet, and the short-form streaming service still has enough money to keep the lights on. But for how long?

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Quibi movies in chapters YouTube

After a much-hyped launch and a somewhat muted response from potential customers, Quibi has now posted three full episodes of three of its original “movies in chapters” on YouTube. It’s a classic strategy: give audiences a taste of your product for free, and hope they like it enough to pay for more. Check out the first episodes of Most Dangerous Game (starring Liam Hemsworth and Christoph Waltz), The Stranger (starring Maika Monroe and Dane DeHaan), and Dummy (starring Anna Kendrick) below.
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Cool Posts From Around the Web:

the stranger featurette

If you’ve ever watched a random double-feature of Michael Mann’s Collateral and Wes Craven’s Red Eye, and said: “Hey, someone should combine these two movies into one thing!”, Quibi is here for you. The Stranger, the latest original from the short-form streaming service, appears to be heavily influenced by both of those movies, as rideshare driver Maika Monroe finds herself targeted by a crazed killer, played by Dane DeHaan. A new The Stranger featurette goes behind-the-scenes of the series.

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