'We Don't Talk About Bruno' Lands Disney On The Billboard Hot 100 For The First Time In 29 Years

Forget not talking about Bruno: He's the only thing anybody's talking about these days. Yes, the hit song from "Encanto" has reached yet another milestone, becoming the first tune from a Disney film to reach the #1 spot on the Billboard Hot 100 chart since "Aladdin" did it with "A Whole New World" in 1993.

According to Variety, "We Don't Talk About Bruno" replaced Adele's "Easy on Me" as the top dog on the Billboard Hot 100 chart this past week, ending the latter's 10-week run in the No. 1 position and pushing it to down to No. 2. Somehow, though, I think Adele's career will survive. "Easy on Me" is still in the top spot on the Radio Songs chart, with 94.6 audience impressions for the past week. Radios have been playing the singer-songwriter's latest chart-topper non-stop of late (seriously, I don't remember the last time I listened to the radio for more than 10 minutes and didn't hear "Easy on Me" at least once), but have only just begun to give "Bruno" air-time. That's why the "Encanto" song only has 1.5 million radio airplay impressions right now, as opposed to the 93 million or so that Adele's new hit has racked up.

Nobody's Letting Go of Bruno

On the off-chance you haven't watched "Encanto" yet: the song "We Don't Talk About Bruno" sees the members of the Madrigal clan — the multigenerational Colombian household whose members all have magical abilities, save for the film's lead, Mirabel (Stephanie Beatriz), and those who married in — telling Mirabel about her Uncle Bruno (John Leguizamo), the family's black sheep and an enigmatic figure who vanished after wreaking emotional havoc on the others and the local villagers with his power to see into the future. It's not just a dang catchy bop, either. As each of the Madrigals and their neighbors sing about Bruno, they reveal their insecurities and vital story details, all of which come back into play in the movie's latter half.

To put the success of "We Don't Talk About Bruno" into perspective, the smash-hit earworm "Let It Go" from "Frozen" only reached the No. 5 spot on the Billboard Hot 100 chart at the peak of its popularity in 2014. It's also broken the record for the song with the most credited singers (Beatriz, Adassa, Mauro Castillo, Rhenzy Feliz, Carolina Gaitán, Diane Guerrero, and "cast of 'Encanto'") to reach No. 1 on the Billboard Hot 100, as well as the first penned by a solo writer ("Hamilton" and "In the Heights" maestro Lin-Manuel Miranda) since Ed Sheeran's "Perfect" in 2017. "Bruno" has also drawn 34.9 million U.S. streams and is one of only six animated film soundtracks to top the BIllboard 200 ranking.

Full disclosure: I prefer "Surface Pressure" to "We Don't Talk About Bruno" — as far as my favorite song from "Encanto" goes — despite having more in common with Bruno (the sun-averse, most awkward member of the family who spends most of their time conversing with small furry animals) than Mirabel's super-strong and otherwise awesome sister Luisa, who performs the former of those tunes. With that out of the way, the "Encanto" songs are bangers across the board, as is Germaine Franco's score, and I'm more than happy to keep talking about and dancing to the beat of "Bruno" for as long as everyone else wants to.