Reel Destinations Alicia Malone

If you’ve ever wanted to visit filming locations from some of your favorite movies but just haven’t been able to make the trip, Focus Features has a new webseries that lets you vicariously live out your travel dreams. It’s called Reel Destinations, and in its first episode, host Alicia Malone takes audiences inside the real castle that serves as the primary location on the PBS TV series Downton Abbey and Focus’s upcoming movie which continues the story. Check it out below. Read More »

Avengers Endgame Tour

Even though Avengers: Endgame ended up not being able to topple James Cameron’s Avatar as the highest-grossing movie of all time, Marvel Studios still has plenty to be proud of. This year’s colossal sequel, which marked the culmination of more than a decade of superhero movies, turned out to be pretty damn great, and the studio is extending its victory lap beyond the sure-to-be-adoring crowd of Comic-Con’s Hall H on a nine-city tour across the country, bringing special guests along for the festivities.
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the art of self-defense infomercial

If you were to turn on the TV at two in the morning and stumble on this The Art of Self-Defense infomercial, you could be forgiven for calling the number immediately. The viral marketing clip from the SXSW darling perfectly imitates those classic late-night infomercials, right down to the shoddy production, the endearing visual noise, and the stiff delivery from the various “real people, not actors.” Teach us your ways, sensei.

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stranger things new coke ad

Nothing’s more refreshing than cracking open a cold Coke — apart, perhaps, from Steve and Dustin’s unlikely friendship in Stranger ThingsAnd this extended Stranger Things New Coke ad delivers on both of those things, giving a glimpse at the duo’s hilarious season 3 dynamic as they bicker over girls and the right way to eat popcorn. Yes, it’s blatant product placement posing as viral marketing, but you can’t help but love these two. Watch the extended Stranger Things New Coke ad below.

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detective pikachu fake movie

On Tuesday, Detective Pikachu star Ryan Reynolds posted a link to a “leaked” version of Detective Pikachu which had been posted to YouTube under the channel “Inspector Pikachu.” In his tweet, he called attention to the film’s official Twitter account as if flagging the video. “Um…ATTN,” he wrote in his tweet. But curiously, this “leak” had the watermark “R. Reynolds” in the lefthand corner. Even more curiously, the film wasn’t Detective Pikachu at all but a clip from the movie (but not the film’s opening scene) followed by two hours of Pikachu…dancing.

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MCU car commercial

When we talk about the Marvel Cinematic Universe, we’re largely talking about Marvel Studios movies – at least until those Disney+ shows debut. Yes, TV series like Agents of S.H.I.E.L.D., Agent Carter, and the Marvel Netflix shows were technically set in that same universe, but let’s be real: so far, the movies are the non-comic stories with the biggest sense of importance. They’re the ones that count. It’s strange, then, that a commercial – which is way less relevant than any of those TV shows – could end up having an influence on a major MCU entry.

During our visit to the set of Spider-Man: Far From Home, we learned how a car commercial caught the eye of Marvel Studios president Kevin Feige and how a character that originated in a tie-in advertisement ended up appearing as a supporting role in the MCU. Check out the commercial and read about its impact below. Read More »

it chapter 2 trailer viral marketing

Our patience is about to be rewarded: the It Chapter 2 trailer is dropping this week. The long-awaited return of Pennywise and the Losers’ Club got some simple yet clever viral marketing, as the cast of the upcoming horror sequel took to Instagram to share some seemingly innocuous photos featuring hidden (and not-so-hidden) red balloons.

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Watchmen videos

Showrunner Damon Lindelof (Lost, The Leftovers) is bringing an all-new version of Watchmen to life for HBO later this year. It’s not a direct adaptation of Alan Moore and Dave Gibbons’ seminal graphic novel, but a sequel of sorts that picks up the story 30 years later.

We’ve seen a couple of extremely brief glimpses of footage from the new show in sizzle reels and the occasional Instagram post, and now there are three new equally brief Watchmen videos which give us some hints about what we can expect from Lindelof’s take on this superhero story.
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thanos easter egg

It’s clear which side Google is taking in the endgame. A Thanos Easter egg has been hidden in the Google search results for the Avengers: Endgame villain that does something a little drastic to your desktop. If you search for the word “Thanos,” you may see a little Infinity Gauntlet in the corner of the screen under the images. Go ahead, click on it. We dare you.
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Avengers Endgame cast sings

The Avengers: Endgame reactions are in, and they’re through the roof. It’s pretty much a given that this movie is going to be a blockbuster cultural event, but as the 22nd movie in a long-running cinematic saga, it comes with a lot of baggage. Who has the time to rewatch every single one of those movies before seeing Endgame this week? It’s crunch time, which means one of your best bets is probably scouring YouTube looking for a recap of the entire Marvel Cinematic Universe thus far.

Well, the Avengers themselves are here to help. On last night’s episode of The Tonight Show with Jimmy Fallon, several key cast members joined together to sing a two-minute cover of Billy Joel’s “We Didn’t Start the Fire” with a superhero twist. Check it out below.
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