Overlord posters

Overlord, Paramount’s new World War II horror movie about a group of paratroopers who cross enemy lines and fight Nazi zombies, is set to swoop into theaters in a few days. But this is also a Bad Robot Production, and where there’s a bad robot, you know there’s a viral campaign not far behind.

Three newly-released Overlord posters have hidden messages embedded on them, and with a bit of detective work, fans can unlock tickets to early screenings. Keep reading to find out how. Read More »

Searching - John Cho 1

Searching, the upcoming thriller starring John Cho (Star Trek, Columbus), follows a father on a desperate quest to find his missing daughter. By now you’ve probably heard that the movie’s action unfolds entirely across computer and cell phone screens, but now Sony Pictures has created a cool Searching viral website that provides access to Cho’s character’s cell phone so we can look through his apps, messages, e-mails, and more to try to find clues about his daughter’s whereabouts. Learn more below. Read More »

Stranger Things 3 Teaser

If there’s one thing that best defines the 1980s, it’s the shopping mall. All the hip, cool kids spent their time aimlessly wandering around the consumer space, rarely spending money. Famed pop star Robin Sparkles even created an entire song about going to the mall (today). So there’s no better addition to the Stranger Things setting of Hawkins, Indiana in 1985 than their own shopping mall.

A new Stranger Things 3 teaser video acts as a vintage commercial for the new Starcourt Mall that will bring Hawkins, Indiana into the future. It’s safe to say that this setting will prove to be a popular new destination for the kids of the small Midwest town, and I wouldn’t be surprised if some kind of monster ended up there too. Read More »

stranger things emmys

Well, now we know who Netflix is pushing for in this year’s Emmys. The streaming service released two new Stranger Things featurettes on YouTube for its biggest genre hit, spotlighting the acting talents of two young cast members: Millie Bobby Brown and Noah Schnapp.

Season 2 really was a showcase for these two talented kids, and Netflix seemingly wants to get them some awards attention. And while these featurettes are a clear piece of campaigning, it is pretty cool to see how Brown invented Eleven’s iconic gestures, or how Schnapp pulled off that harrowing possession scene.

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Jurassic World Dinosaur Protection Group Video

We’re a couple weeks out from Jurassic World: Fallen Kingdom hitting theaters in the United States. In order to hold us over without giving away much more footage (since we’ve seen plenty in the most recent trailer for the movie), another viral video from the Dinosaur Protection Group has emerged. Led by Bryce Dallas Howard as former Jurassic World executive Claire Dearing, the organization aims to keep dinosaurs alive and safe, like any other animal on this planet. Read More »

Hereditary Etsy shop

Distribution company A24 is getting especially creative with the marketing campaign for its upcoming horror movie Hereditary. In the film, the central family’s daughter Charlie Graham (Milly Shapiro) makes bizarre and unsettling dolls made out of craft items and reconstituted junk. In advance of the film’s release, A24 has opened a Hereditary Etsy shop that showcases some of “Charlie’s” creepy work, and you can see plenty of examples below. Read More »

marvel one shots

It’s been a long, satisfying 10 years to Avengers: Infinity War, but it wasn’t only the 18 films that helped shape the Marvel Cinematic Universe. At the beginning, when Marvel Studios was still finding its footing, there were the Marvel One Shots.

The Marvel One-Shots were self-contained short films included on the Blu-ray and home video releases of the early Marvel films, up until Thor: The Dark World. They were fun little stories that let us revisit some fan-favorite characters — and provide a back-door pilot for a few ABC TV shows — but most importantly, they also helped expand the world of the MCU. But since “All Hail the King” was released in 2014, the Marvel One-Shots have gone silent. And from the looks of the jam-packed slate of the MCU, we may not get any more for the foreseeable future.

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Westworld Secret video

A new, exciting Westworld season 2 trailer dropped online today, but that’s only the beginning. A secret video and a secret code have also accompanied the new trailer, taking us further down the Westworld rabbit hole. Plus: Rinko Kikuchi has joined the cast for season 2.

See more on the Westworld secret video below.

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Cobra Kai marketing

Daniel LaRusso may have been an underdog in 1984’s The Karate Kid, but three decades later, the character has become a car dealer content with rehashing his glory days. How’s that for a character shift?

Cobra Kai, the upcoming YouTube Red series that serves as a continuation of the Karate Kid franchise, is set to premiere soon, and following the release of a full trailer last week, the Cobra Kai marketing blitz continues. YouTube has unveiled a fictional TV commercial for the “LaRusso Auto Group,” as well as a “vandalized” billboard in the L.A. area promoting the show.
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Cool Posts From Around the Web:

Westworld viral campaign

The first season of HBO’s sci-fi mystery series Westworld proved to be a breeding ground for fans who loved analyzing the show’s smallest details and theorizing about what’s to come. Now that the second season is exactly one month away, the Westworld viral campaign is shifting into high gear, and those fans hungry to step back into the maze have uncovered some hidden footage and a brand new poster inside one of the park’s websites. Read More »