detective pikachu fake movie

On Tuesday, Detective Pikachu star Ryan Reynolds posted a link to a “leaked” version of Detective Pikachu which had been posted to YouTube under the channel “Inspector Pikachu.” In his tweet, he called attention to the film’s official Twitter account as if flagging the video. “Um…ATTN,” he wrote in his tweet. But curiously, this “leak” had the watermark “R. Reynolds” in the lefthand corner. Even more curiously, the film wasn’t Detective Pikachu at all but a clip from the movie (but not the film’s opening scene) followed by two hours of Pikachu…dancing.

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MCU car commercial

When we talk about the Marvel Cinematic Universe, we’re largely talking about Marvel Studios movies – at least until those Disney+ shows debut. Yes, TV series like Agents of S.H.I.E.L.D., Agent Carter, and the Marvel Netflix shows were technically set in that same universe, but let’s be real: so far, the movies are the non-comic stories with the biggest sense of importance. They’re the ones that count. It’s strange, then, that a commercial – which is way less relevant than any of those TV shows – could end up having an influence on a major MCU entry.

During our visit to the set of Spider-Man: Far From Home, we learned how a car commercial caught the eye of Marvel Studios president Kevin Feige and how a character that originated in a tie-in advertisement ended up appearing as a supporting role in the MCU. Check out the commercial and read about its impact below. Read More »

it chapter 2 trailer viral marketing

Our patience is about to be rewarded: the It Chapter 2 trailer is dropping this week. The long-awaited return of Pennywise and the Losers’ Club got some simple yet clever viral marketing, as the cast of the upcoming horror sequel took to Instagram to share some seemingly innocuous photos featuring hidden (and not-so-hidden) red balloons.

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Watchmen videos

Showrunner Damon Lindelof (Lost, The Leftovers) is bringing an all-new version of Watchmen to life for HBO later this year. It’s not a direct adaptation of Alan Moore and Dave Gibbons’ seminal graphic novel, but a sequel of sorts that picks up the story 30 years later.

We’ve seen a couple of extremely brief glimpses of footage from the new show in sizzle reels and the occasional Instagram post, and now there are three new equally brief Watchmen videos which give us some hints about what we can expect from Lindelof’s take on this superhero story.
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thanos easter egg

It’s clear which side Google is taking in the endgame. A Thanos Easter egg has been hidden in the Google search results for the Avengers: Endgame villain that does something a little drastic to your desktop. If you search for the word “Thanos,” you may see a little Infinity Gauntlet in the corner of the screen under the images. Go ahead, click on it. We dare you.
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Avengers Endgame cast sings

The Avengers: Endgame reactions are in, and they’re through the roof. It’s pretty much a given that this movie is going to be a blockbuster cultural event, but as the 22nd movie in a long-running cinematic saga, it comes with a lot of baggage. Who has the time to rewatch every single one of those movies before seeing Endgame this week? It’s crunch time, which means one of your best bets is probably scouring YouTube looking for a recap of the entire Marvel Cinematic Universe thus far.

Well, the Avengers themselves are here to help. On last night’s episode of The Tonight Show with Jimmy Fallon, several key cast members joined together to sing a two-minute cover of Billy Joel’s “We Didn’t Start the Fire” with a superhero twist. Check it out below.
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Taron Egerton Tiny Dancer

If Rami Malek won an Oscar largely for lip synching as Queen frontman Freddie Mercury, that should mean Hollywood is going to award Taron Egerton with an Oscar in the upcoming Elton John biopic Rocketman for actually singing…right?

Egerton took the stage with the legendary musician to sing “Tiny Dancer,” and the timing of this performance strikes me as interesting: as Malek picked up his trophy on the Oscar stage, Egerton was belting out a tune and potentially kicking off a possible Best Actor campaign for next year’s Oscars. This is very possibly a case of accidental shade, but the timing was amusing nonetheless.

Keep reading to see Egerton rock out with Elton John in the new video. Read More »

Captain Marvel Website

Most of the stories in the Marvel Cinematic Universe have taken place in present day. Yes, Captain America: The First Avenger went all the way back to World War II (Thor goes back even further than that if you think about it), and there have been flashbacks to the past across the films here and there. But next month’s Captain Marvel will be the first film from Marvel Studios to take place primarily in the 1990s, and to hit home the thorwback setting, the marketing team has given the movie’s official website quite the slammin’ makeover. Read More »

Overlord posters

Overlord, Paramount’s new World War II horror movie about a group of paratroopers who cross enemy lines and fight Nazi zombies, is set to swoop into theaters in a few days. But this is also a Bad Robot Production, and where there’s a bad robot, you know there’s a viral campaign not far behind.

Three newly-released Overlord posters have hidden messages embedded on them, and with a bit of detective work, fans can unlock tickets to early screenings. Keep reading to find out how. Read More »

Cool Posts From Around the Web:

Searching - John Cho 1

Searching, the upcoming thriller starring John Cho (Star Trek, Columbus), follows a father on a desperate quest to find his missing daughter. By now you’ve probably heard that the movie’s action unfolds entirely across computer and cell phone screens, but now Sony Pictures has created a cool Searching viral website that provides access to Cho’s character’s cell phone so we can look through his apps, messages, e-mails, and more to try to find clues about his daughter’s whereabouts. Learn more below. Read More »