The Best Super Bowl 2023 Movie Trailers And TV Spots We Saw During The Big Game
For some people, football is not the most exciting part of the Super Bowl. There's so much else competing for viewers' attention! The tastiest party snacks of all time are consumed on Super Bowl Sunday, along with the most polarizing halftime shows. Between bites of chips and dip, those watching at home delighted in seeing new commercials and highly anticipated trailers during breaks from last night's hard-hitting game. Budweiser Clydesdales and Pepsi ads always abound, but we're here to celebrate this year's upcoming releases.
Super Bowl LVII featured the Philadelphia Eagles playing against the Kansas City Chiefs, along with superhero-themed trailers, cheeky commercials, and a dazzling halftime performance by Rihanna. Throughout the event, film buffs saw sneak peeks of several projects to see in 2023. As Variety noted, major studios are more willing to promote their titles now than earlier in the COVID-19 pandemic. Studios individually paid as much as $7 million to secure their 30-second spots for Super Bowl Sunday this year (per Deadline). From "AIR" to "Guardians of the Galaxy Vol. 3," these are the best movie trailers we saw during Super Bowl LVII.
Ant-Man and the Wasp: Quantumania
Those watching the big game might have expected a full trailer for the first film of Marvel Cinematic Universe's Phase Five, "Ant-Man and the Wasp: Quantumania." Instead, Ant-Man/Scott Lang (Paul Rudd) promoted the film in character with a Heineken commercial for non-alcoholic beer. Of course, he starred opposite an ant.
Some Marvel fans got a taste of what to expect in Phase Five earlier at Disney's 2022 D23 Expo and 2022's San Diego Comic-Con. Others watching the College Football Playoff National Championship in January 2023 saw a two-minute trailer with Ant-Man/Scott Lang, Wasp/Hope Van Dyne (Evangeline Lilly), and their families contending with the Quantum Realm. In a shorter clip, Scott ponders his priorities and says, "Right now, the only job I want is being a dad." His daughter, Cassie (Kathryn Newton), simultaneously steps into her powers.
In an interview with Nerdbunker, director Peyton Reed shared, "The whole theme is time, and how much time [Scott has] missed, and his main motivation is just, 'I want time with my daughter.' And now he's coming into contact with a villain in this movie, Kang the Conqueror, who has dominion over time." Disney calls Kang (Jonathan Majors) "the MCU's most powerful villain to date." Fans learn the rest of the story when "Ant-Man and the Wasp: Quantumania" opens in theaters on February 17.
Guardians of the Galaxy Vol. 3
Marvel Studios also released a trailer for James Gunn's "Guardians of the Galaxy Vol. 3." On Deadline's "Hero Nation" podcast in January 2022, the director teased what the upcoming film will be like. "It's big," Gunn said. "It's so, so big, and dark, and different from what people might be expecting it to be."
An earlier trailer dropped in December 2022, and opens with a Peter Quill/Star-Lord (Chris Pratt) voiceover, stating, "We were gone for quite a while. But no matter what happens next, the galaxy still needs its guardians." A short ad that aired early in the Super Bowl was actually a trailer for a new trailer, telling fans to check it out online. This trailer teased further developments between Star-Lord and Gamora (Zoe Saldaña). Drax (Dave Bautista) showcases particularly deep thoughts, saying, "We'll all fly away together into the forever, and beautiful sky."
The final piece of the GOTG trilogy arrives in theaters in May 2023, six years after "Guardians of the Galaxy Vol. 2." Michael Boyle of /Film encourages viewers to make sure they've seen "Avengers: Infinity War" and "Endgame" to catch up with Gamora's journey and to appreciate the emotional context of Gunn's upcoming film. "Guardians of the Galaxy Vol. 3" seemingly suggests a satisfying story for Rocket (Bradley Cooper), as the Guardians must save his and his friends' lives.
The Flash
Barry Allen/The Flash (Ezra Miller) returns to the DCEU in 2023's "The Flash." Miller was arrested more than once in 2022 and accused of grooming and abusing a now-18-year-old (per the Los Angeles Times). Miller apologized in a statement to Variety, stating, "Having recently gone through a time of intense crisis, I now understand that I am suffering complex mental health issues and have begun ongoing treatment."
Perhaps the trailer for "The Flash" that aired during Super Bowl 57 was more noticeable in light of the legal and behavioral issues surrounding its star. Speaking with CBS, Rotten Tomatoes' Mark Ellis stressed the importance of the film's social media presence in detracting attention from Miller's actions. The shortened trailer during the big game featured Michael Keaton as Batman, leading viewers to another online trailer. The longer video displays The Flash in the throes of a time-travel multiverse, where he comes face to face with another version of himself.
Gunn told reporters the film was "probably one of the greatest superhero movies ever made (via Deadline)." Previously, Marvel fired and rehired Gunn due to resurfaced problematic tweets. He is now Co-chairman and CEO of DC Studios (a title he shares with Peter Safran), connecting the DCEU across TV, film, and other mediums. On Twitter, Gunn gave "The Flash" credit for resetting the DCEU.
If you or someone you know needs help with mental health, please contact the Crisis Text Line by texting HOME to 741741, call the National Alliance on Mental Illness helpline at 1-800-950-NAMI (6264), or visit the National Institute of Mental Health website.
If you or someone you know may be the victim of child abuse, please contact the Childhelp National Child Abuse Hotline at 1-800-4-A-Child (1-800-422-4453) or contact their live chat services.
Indiana Jones and the Dial of Destiny
While "Indiana Jones and the Dial of Destiny" doesn't give much away about its plot, it's still exciting to see Harrison Ford back in archaeological action! Aside from a surprise 30-second spot released during Super Bowl 57, fans saw a longer trailer for the upcoming film in December 2022.
In the upcoming film, Indy thinks his days of adventuring are over. But his goddaughter Helena (Phoebe Waller-Bridge) joins him for a new expedition amid the U.S.-Soviet Space Race. The archaeologist grabs his fedora for an action-packed ride as John Williams' famous musical theme plays. The clip also reveals a snapshot of a younger-looking Ford, courtesy of the de-aging technology utilized in the film. At any age, the actor looks fearless. "I wanted to do the rest of the story to see the end of his career," Ford told Variety. However, he said this would be his last film in the franchise. James Mangold is the director, and Steven Spielberg joins George Lucas as an executive producer. See how this "legend will face his destiny" in summer 2023.
AIR
"AIR" arrives in April 2023 from Ben Affleck and Matt Damon's production company, Artists Equity. Based on true events in the Nike company, the film revolves around its co-founder and CEO Phil Knight (Affleck), and sports marketing exec Sonny Vaccaro (Damon). In the 1980s, the men are on a quest to harness the essence of then-rookie Michael Jordan to create "the greatest basketball shoe that's ever been made." If you've been a fan of Michael Jordan, purchased a few Nike products, or followed the company on a larger scale, this origin story should be fascinating.
Directed by Affleck, "AIR" is full of other stars. Viola Davis, Chris Tucker, Jason Bateman, and Chris Messina are in the trailer. EGOT winner Davis portrays Michael's mother, Deloris Jordan, who champions her gifted son. After its theatrical run, "AIR" will land on Prime Video in the U.S., as Amazon Studios holds U.S. distribution rights, whereas Warner Bros has international distribution rights. On behalf of himself and Damon, Affleck said in a press release, "This was the best creative and personal experience of our lives, and we look forward to many more like it." Time to see how Air Jordans became so iconic!
Creed III
For those looking for another promising sports film, the gripping "Creed III" teaser will deliver in spades.
The first "Creed" film in 2015 was a spin-off of the "Rocky" franchise. Star Michael B. Jordan (who plays Adonis Johnson) directs and produces the franchise's third installment. In "Creed III," Adonis encounters Damian Anderson (Jonathan Majors), a childhood friend who recently served time in prison. The two men become competitors in the boxing ring, complicating their former relationship and understanding of one another as adults. A short trailer presents rigorous training sequences mixed with complicated personal lives. Bianca (Tessa Thompson) tells Adonis, "Don't let him destroy everything you've built." In a trailer from fall 2022, Adonis is the one who invites Damian to return to the gym. Damian becomes determined to prove himself and confidently tells Adonis, "I'm coming for everything."
Majors told W magazine a bit about his training for "Creed III." He recalled, "My coach, Rob Sally, said to me, 'People fight the way they live.' That makes watching boxing that much more interesting. It's very much like acting." In March 2023, viewers can see the film in theaters and take in the sports story IMAX-style.
Fast X
"Fast X" is such a big deal that there was an L.A. party, hosted by Maria Menounos, just for its trailer release. Star Vin Diesel said at the event, "Guys, I can't tell you how good it feels after 23 years to be here tonight to unveil the trailer. The Super Bowl will see one minute of this trailer. You are going to see four minutes (via USA Today)." Diesel was correct. The explosive one-minute trailer from the game introduces Jason Momoa as the vengeful Dante, son of vanquished villain Hernan Reyes. The lengthier trailer online delves deeper into the story of "Fast X."
Family is clearly an important element of this film and the franchise writ large. The "Fast X" trailer begins at Abuela Toretto's (Rita Moreno) cookout. She praises Dominic Toretto (Diesel) for the "magnificent family" he cultivated. However, Dante threatens all Dominic holds dear. "You built such a beautiful life filled with love and family. I never got that chance," Dante says. Dominic takes off in his Dodge Charger to fight for his family. In the words of Tej (Ludacris), "It's showtime." This high-stakes film also features Helen Mirren, Brie Larson, Charlize Theron, John Cena, Michelle Rodriguez, Tyrese Gibson, Sung Kang, Jordana Brewster, and Jason Statham.
"Fast X," which opens May 19, is the beginning of the end for Dom, as it's the penultimate film of the blockbuster action franchise. Justin Lin stepped down from his role as director in 2022, and Louis Leterrier replaced him.