SXSW Movie Trailer And Preview: The Ride (An Exclusive Look At VICE Films' Take On The Modern American Cowboy)
Premiering at next month's SXSW Film Festival in the movie mecca of Austin, Texas is The Ride, a thorough and serenely choreographed doc on young professional bull riders, rodeo entertainers, and the lucrative, tradition-heavy subculture that supports them. To some, the flick will appear an unlikely release from VICE Films, part of the media-and-culture empire that…
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