moviegoing post-pandemic

“Movie theaters are dead” has been a common refrain during the coronavirus (COVID-19) pandemic. Or at least, many suggested the pandemic accelerated the death of theaters, with many cinemas shuttering for over a year and studios turning to streaming to debut their once-theatrical releases. After all, who would want to return to theaters when they could simply watch a movie from the comfort of their home?

Plenty of people, it seems, if recent box office receipts are anything to show. And plenty more who are willing to pay top-dollar for the “premium” experience — that is IMAX, state-of-the-art digital projection and sound, and upscale dining. And that premium experience may become the regular experience in our moviegoing post-pandemic, according to industry experts.

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Wonder Woman 1984 IMAX featurette

Fans in several countries are only eight days away from seeing Patty Jenkins‘ highly anticipated superhero sequel Wonder Woman 1984, while the rest of us here in the U.S.A. have to wait until Christmas Day before making the choice of seeking it out in a theater or watching it from home on HBO Max for no additional cost. For their part, IMAX appears to be hoping to convince some folks to seek out a screening on a full IMAX screen: the company has released a Wonder Woman 1984 IMAX featurette showing off some new footage from the film’s opening sequence.

We don’t condone heading into an enclosed public area for two-plus hours at the height of an ongoing pandemic, but that’s not going to stop us from sharing this footage with you. Check it out below, along with four new character posters for the film.
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movie theater updates

Movie theaters are in trouble right now, but there might be some light at the end of the tunnel. Yesterday, Pfizer Inc. announced its COVID-19 vaccine could be 90 percent effective, and while nothing is written in stone yet, that’s the best news regarding a potential vaccine we’ve heard yet. And if the vaccine is effective, and its distribution successful, experts predict movie theaters might be able to reopen sooner rather than later in 2021.

As a result, the CEO of IMAX is calling the news a “game-changer.” However, we’re not out of the woods yet. In the meantime, struggling chain AMC is launching a Private Theatre Rentals program while Regal is shutting down its remaining New York and Los Angeles locations.

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imax documentaries

IMAX screens may be closed for the time being, and even if they open again soon, you might not feel comfortable venturing out to one. Don’t worry, Hulu has you covered. This summer, the streaming service is offering 16 IMAX documentaries for your viewing pleasure. Granted, they might not be as impressive at home as they’d be on gigantic IMAX screens, but beggars can’t be choosers these days, folks.

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it chapter two imax trailer

We’re mere weeks away from It: Chapter Two, the highly-anticipated sequel to 2017’s hit adaptation of Stephen King’s novel. As you await the return of Pennywise the Clown, why not feast your eyes on a new It Chapter Two IMAX trailer below, featuring some new footage, including a jump-scare moment that will scare the bejesus out of you. Plus: it turns out the movie is even longer than was previously reported, so hunker down.

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once upon a time in hollywood imax

As far as I can tell, writer/director Quentin Tarantino‘s films have thus far never been available to watch in IMAX Theatres – but there’s a first time for everything.

Once Upon a Time in Hollywood, Tarantino’s 1960s hang-out movie starring Leonardo DiCaprio, Brad Pitt, and Margot Robbie, is now available to watch in the world’s most immersive film exhibition experience. Find out where it’s playing near you at the link below. Read More »

The Lion King IMAX

Jon Favreau‘s The Lion King has proven somewhat divisive among critics, but most agree that his new film is, at the very least, a jaw-dropping technical achievement. Through the use of new technology, Favreau found a way to make a remake of a 25-plus-year-old movie feel like an event – something studios seem to be struggling with as rival franchise entries have been flopping left and right this year.

Now word has arrived that certain The Lion King IMAX theaters will play a version of the movie that’s been specifically formatted for IMAX screens, in which the movie’s biggest musical numbers will expand vertically to fill up the entire screen. Find out which theaters are hosting these screenings below.
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The Aeronauts in IMAX

Amazon is heading to the biggest screen possible with The Aeronauts. The Tom Harper film starring Eddie Redmayne and Felicity Jones will run in IMAX for one week, making it the first Amazon movie to play in the large-scale screen theaters. The film follows Redmayne and Jones’s characters as they attempt to fly a hot air balloon higher than anyone in history. Several action sequences in The Aeronauts were designed specifically for the IMAX aspect ratio. More on The Aeronauts in IMAX, including a new image, below. Read More »

Biggest IMAX Screen

Bigger isn’t always better, unless you’re going to see a movie in IMAX. In the spirit of bigness, Germany is going to unleash the biggest IMAX screen ever. A screen wider than a Beoing 737, and over 72 feet high. Not only will this be the biggest IMAX screen ever, it will also be the world’s widest theater screen. So feel free to keep this screen in mind the next time you want to tell an offensive “yo momma” joke.

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endgame imax sweepstakes

Movies look great in IMAX, but taking in the large screen format can be a bit taxing on your wallet. But how would you like to win a year’s worth of IMAX tickets? Well, now you can, thanks to Avengers: Endgame. If it sounds too good to be true, that’s because the odds of winning are about the same as winning the lottery. But hey, no reward without risk. And by risk I mean posting a photo on social media. For the full Avengers: Endgame IMAX sweepstakes rules, see below,

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