Ali G: Who Iz I? Trailer: Respek! Sacha Baron Cohen Is Livin' Large Again

Get ready to check in with the West Staines Massiv as the trailer for Sacha Baron Cohen's new Ali G movie has just dropped. Cohen announced "Ali G: Who Iz I?" via Instagram in July, and now the first trailer is here. Does it look any good? Well, that's debatable, innit.

Cohen debuted his Ali G character on Channel 4's "The 11 O'Clock Show" back in 1998. He was then given his own series, "Da Ali G Show," which aired on Channel 4 in the United Kingdom and HBO stateside. A movie, "Ali G Indahouse," followed in 2002 and now, fresh from playing the latest Marvel big bad in "Ironheart," Cohen is returning to the character that made him a star with the sequel, "Who Iz I?" Set to debut on October 23, 2026, the new film will, in Ali G's own words, take the form of a "documentary" that "ain't like dat crap one about da penguins" and will feature "at least twice as much animal sex."

According to Variety, much like with his "Borat" films and "Da Ali G Show," this latest movie was shot "secretly," suggesting that unlike "Indahouse," "Who Iz I?" will be a mockumentary featuring real people and situations. That automatically makes it a more intriguing prospect than the 2002 film, which featured none of the real-life interviews that made "Da Ali G Show" such a hit. Still, you've got to wonder whether Ali G remains relevant in 2026. In the early 2000s, his rudeboy parody act served as a timely send-up of a culture dominated by American Hip-Hop and the rise of the UK Garage and Grime scenes. It's not entirely clear how that might play out in 2026, but you can now watch the trailer and judge for yourself.

Ali G is back after an extended break, during which time we've endured all manner of horrors, including (as Ali G himself puts it), "Covid, wars, and Ed Sheeran." Now, Sacha Baron Cohen's rude boy will set out to explore the world these tragedies have wrought, and it doesn't look anywhere near as bad as you might expect.

That's mostly due to the fact Cohen has gone the mockumentary route, interviewing subjects and inserting himself into real situations to pull pranks on unsuspecting participants. That was always the draw with his TV show and his "Borat" films, and a big part of the reason "Ali G: Indahouse" felt like somewhat of a letdown. 24 years later, however, Cohen is rectifying the situation with "Ali G: Who Iz I?," and it looks... kind of fun?

The trailer does confirm that, just like with "Borat" and its sequel, the audaciously and raucously hilarious "Borat Subsequent Moviefilm," there will be scripted elements, with Ali G having gotten his girlfriend, Julie (Morgana Robinson), pregnant. But the focus will be more on the mockumentary aspect, with Cohen going undercover to interview multiple subjects (including retired United States Army General Stewart Rodeheaver), attending doctors visits, and even taking a birthing class where he announces he's planning to be an absentee father.

Cohen is also directing the movie, marking his feature directorial debut. Whether the joke still lands after almost three decades remains to be seen, but the trailer looks promising. "Ali G: Who Iz I?" is set to hit theaters on October 23, 2026.