Rogue One trailer breakdown 31

As expected, the launch of the latest Rogue One trailer was huge, but Deadline has the details on just how huge:

RelishMix reports that the brand new Rogue One: A Star Wars Story trailer that Disney dropped during the Rio Olympics on Thursday night is beginning to build up steam, going viral at a rate of 25:1. Know that a ratio of 10:1 is average for a trailer. After a full day in circulation, and through today, online views for the Gareth Edwards-directed prequel are at 34.2M, comprised of 14M-plus coming from the Star Was YouTube channel, and another 16M from Facebook.

So yes, people are always going to click on a new trailer when Star Wars is in the title. However, considering just how many of the world’s non-geeks looked at Jyn Erso and asked why Rey looks so different, Lucasfilm and Disney still have their work cut out for them.

God bless fans with too much time on their hands and too much talent to sit idly by while the rest of us schmucks just talk about how much we like Star Wars. YouTuber Medley Weaver has recut footage from The Empire Strikes Back into a trailer in the same style as Rogue One. The menacing tone of the new trailer serves Empire, with its increasingly claustrophobic and relentless storytelling, quite well.

And then there’s the “Rogue One Super Trailer” from Star Wars Alert, which combines footage from both trailers, the Celebration Sizzle Reel, the Celebration Archaeology Panel, the original 1977 Star Wars, and even the Star Wars Radio Drama to create one gigantic four-and-a-half-minute preview.

rogue one images 7

Remember that odd image of the Death Trooper standing in a desolate field, holding a small toy Stormtrooper? It’s that one right above this paragraph, just in case you forgot about it. Anyway, Star Wars News Net has dug through the released footage and interviews and has seemingly assembled the doll’s place in the story. The short version: it probably belonged to a young Jyn Erso and it was left behind when she fled her home as her father, Galen (Mads Mikkelsen), was captured by the Empire and forced to build the Death Star years before the main action of Rogue One. For a full rundown (and photographic evidence!), follow that link above. If true (and it certainly sounds true), Rogue One will officially be the first Star Wars movie to feature extensive flashbacks.

u-wing toy

You may not be able to buy an exact replica of Jyn’s Stormtrooper doll (at least not yet), but this year’s Force Friday will allow you to pick up a U-Wing toy that comes packaged with a tiny plastic Cassian Andor. Although the details of “Rogue Friday” are being guarded, details about the merchandise available at this year’s event keep on creeping out. Anyway, the Cassian figure will come equipped with a blaster an the ship itself will come equipped with two Nerf darts, as that is standard Rebel ordinance.

Are you really a major release unless you get a series of Empire Magazine covers? Rogue One will soon grace the cover of the popular film publication and the first of the covers is set to be revealed on Thursday, August 18, 2016.

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