in the heights in theaters

It’s been roughly 15 months since the coronavirus (COVID-19) pandemic hit and we were last able to see movies safely in theaters. Some moviegoers have already started braving the cinemas in recent months to get that long-missed big-screen screen experience. But others have reasonably been cautious about going to the movie theater, either because of crowds or lack of vaccinations.

But both In the Heights director Jon M. Chu and screenwriter Quiara Alegría Hudes want to tell moviegoers that their new musical movie will be worth the trip to the theater.

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New Alamo Drafthouse Theaters

The saga of the Alamo Drafthouse continues. The movie theater chain has received a lot of unwanted attention recently, with both hostile workplace allegations being levied against the company and then an announcement in March that revealed Drafthouse had filed for bankruptcy. But now, things seem to be improving as the Drafthouse has revealed they’ll be opening five new theaters in the coming year.

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masks at theaters

AMC, Regal, and Cinemark, the three largest movie theater chains in the United States, announced today that guests will no longer be required to wear masks at their locations, provided that those guests have received both doses of the COVID-19 vaccine. Masks will now be optional for vaccinated guests, and “strongly encouraged” for everyone else.
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Cinemark Movie Theaters Reopening

Theaters aren’t dying — though it looks like they’ll be showing major studio releases for an even shorter time than before. Six months after Cinemark struck a deal with Universal Filmed Entertainment Group — which itself came a few months after Universal’s own deal with AMC Theatres — the exhibition chain has signed new pacts with five major Hollywood studios that could help shorten the theatrical window.

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moviegoing post-pandemic

“Movie theaters are dead” has been a common refrain during the coronavirus (COVID-19) pandemic. Or at least, many suggested the pandemic accelerated the death of theaters, with many cinemas shuttering for over a year and studios turning to streaming to debut their once-theatrical releases. After all, who would want to return to theaters when they could simply watch a movie from the comfort of their home?

Plenty of people, it seems, if recent box office receipts are anything to show. And plenty more who are willing to pay top-dollar for the “premium” experience — that is IMAX, state-of-the-art digital projection and sound, and upscale dining. And that premium experience may become the regular experience in our moviegoing post-pandemic, according to industry experts.

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New Beverly reopening

Movie theaters have suffered under the coronavirus (COVID-19) pandemic, with several beloved landmarks forced to shutter due to the financial toll. But at least one iconic theater is guaranteed a grand reopening: Los Angeles’ New Beverly Cinema, owned and operated by Quentin Tarantino. The New Beverly Cinema reopening date has been set, after more than a year of being closed in response to the pandemic last March.

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Alamo Drafthouse reopening

Matthew McConaughey’s promise that “the big screen is back,” is coming true. Alamo Drafthouse, whose South Lamar location in Austin was the backdrop for McConaughey’s moviegoing PSA during the Oscars telecast, is reopening 15 of its locations this summer. That includes major locations in Brooklyn, Los Angeles, Dallas, and more. Read More »

moviegoing psa

Movie theaters are back, baby. And it’s all right, all right, all right. Matthew McConaughey emerged with an incredible quarantine haircut to star in a moviegoing PSA from NATO and the MPAA, welcoming audiences back to theaters. Watch McConaughey — with the help of clips from Shang-Chi, Free Guy, F9Dune, and Death on the Nile — encourage movie fans to head back to theaters in the “Big Screen is Back” PSA below.

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Fast Fridays

As we race toward the release of F9 this summer, Universal is giving fans the opportunity to see every Fast and Furious movie on the big screen – for free.

The studio has announced “Fast Fridays,” eight weeks of free nationwide screenings of the Fast and Furious Saga in chronological order “to thank Fast fans and welcome audiences back to movies.” These screenings will initially take place in more than 500 theaters and then expand to over 900 theaters across the country. Get the details below.
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new york city movie theaters

New York City movie theaters are steadily opening back up. Roughly two weeks after the state expanded its vaccine eligibility to all residents, New York Governor Andrew Cuomo announced that New York City movie theaters can expand their capacity from 25% to 33%, starting next week.

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