'Black Panther' Takes The Crown At 19th Annual Golden Trailer Awards
Last night, the 19th annual Golden Trailer Awards were held at the Ace Hotel in downtown Los Angeles, celebrating the best movie marketing of the year. And while Wonder Woman reigned supreme at last year's ceremony, a trailer for Disney and Marvel Studios' Black Panther ended up taking home the top prize last night. Watch the winning trailer and get the full list of winners below.
Golden Trailer Awards Winners
Here's "Crown," the Black Panther trailer that ended up winning it all at this year's Golden Trailer Awards:
Black Panther was the top Golden Trailer Award winner of the evening, serving as the subject of trailers that topped categories like "Best in Show," "Best Action," "Best Action TV Spot," and "Best Music TV Spot." A trailer editing company called Create was the actual recipient of the night's main prize. On the TV side of things, Stranger Things and Westworld were both the subject of three winning categories for their season 2 advertising campaigns. Netflix, Fox (with Fox Searchlight and FX), and Warner Bros (with HBO and New Line Cinema) were also big winners of the night, taking home 13 Golden Trailer Awards each.Michelle Buteau (Late Night Whenever Podcast, Always Be My Maybe, The Tick) hosted the awards show. I actually attended the show last year in person, and you can read my dispatch from inside that ceremony right here. Being in the room firsthand taught me which categories to look out for, like the Golden Fleece Award, which is given to a trailer that makes a garbage movie look much better than it really is. This year's winner in that category was for the Jason Statham-led shark attack movie The Meg, which makes me slightly worried about whether that film will turn out to be any good.
This reminds me: if you missed my report on why you sometimes see quick five-second trailers play before the full trailer online, be sure to check that out here – that practice is still going strong in Hollywood.
Here's the full list of Golden Trailer Award winners from last night's show:
Best of Show
Black Panther "Crown"
Marvel Studios/Walt Disney Studios
Create
Best Action
Black Panther "Crown"
Walt Disney Studios
Create
Best Animation / Family
Isle Of Dogs
Fox Searchlight
Giaronomo Productions
Best Comedy
Lady Bird
A24 Films
Giaronomo Productions
Best Documentary
Won't You Be My Neighbor
Focus Features
Mark Woollen & Associates
Best Drama
The Shape of Water "Escape"
Fox Searchlight Pictures
MOCEAN
Best Fantasy Adventure
Fantastic Beasts: The Crimes of Grindelwald "Expelliarmus"
Warner Bros.
Jax
Best Horror
A Quiet Place "Hunt"
Paramount
AV Squad
Best Independent Trailer
I, Tonya "Haters"
Neon
Zealot
Best Music
Baby Driver "Tekillyah"
Sony Pictures Entertainment
Trailer Park
Best Summer Blockbuster Trailer
The Incredibles 2 "Illegal"
Disney
Trailer Park
Best Teaser
Deadpool 2 "Cable Red"
20th Century Fox
MOCEAN
Best Thriller
Unsane "Believe"
Bleecker Street
Buddha Jones
Best Video Game Trailer
Call of Duty: WWII "Reveal Trailer"
Activision
gnet
Golden Fleece
The Meg "Carnage"
Warner Bros. Pictures
Trailer Park
Most Original Trailer
Deadpool 2 "Paintings – Bob Ross Trailer"
20th Century Fox
MOCEAN/Big Picture
Non show categories below this line
Best Independent Trailer (for film budget shot under a million US)
The Endless "Cult"
Well Go USA Entertainment
Sequence Creative
Best Motion/Title Graphics
Baby Driver "Tekillyah"
Sony Pictures Entertainment
Trailer Park
Best Original Score
Good Time "Feelin it"
A24
GrandSon
Best Romance
Call Me By Your Name "Theatrical Trailer"
Sony Pictures Classics
The Grossmyth Company
Best Sound Editing
Mother! "Puzzle"
Paramount Pictures
Buddha Jones
The Don LaFontane Award for Best Voice Over
Mudbound
Netflix
Mark Woollen & Associates
Trashiest Trailer
The Little Hours "Red Band Trailer"
Gunpowder & Sky
Jump Cut Creative
Best Foreign Action Trailer
The Outsider "Never Go Back"
Netflix
Jax
Best Foreign Animation Family Trailer
Bilal "Unite"
Vertical
Zealot
Best Foreign Comedy Trailer
The Square
Magnolia Pictures
Mark Woollen & Associates
Best Foreign Documentary Trailer
Devil's Freedom "Junky Skull"
ANIMAL DE LUZ
ART KIngdom
Best Foreign Drama Trailer
A Fantastic Woman
Curzon Artificial Eye
Intermission Film
Best Foreign Horror Trailer
The Secret Of Marrowbone
eOne
SILK FACTORY
Best Foreign Independent Trailer
BPM
The Orchard
Mark Woollen & Associates
Best Foreign Music Trailer
Youth "Youth"
ZHEJIANG DONGYANG MAYLA MEDIA CO. LTD.
Nurostar
Best Foreign Romance Trailer
Breathe
Bleecker Street
Zealot UK
Best Foreign Teaser
Yardie
Studiocanal
Intermission Film
Best Foreign Thriller Trailer
Double Lover "Lust"
Cohen Media Group
AV Squad
Most Original Foreign Trailer
The Square
Magnolia Pictures
Mark Woollen & Associates
Best Action TV Spot (for a Feature Film)
Black Panther "Entourage" :60
Walt Disney Pictures
AV Squad
Best Animation / Family TV Spot (for a Feature Film)
Wonder "You Are A Wonder"
Lionsgate
Markus Wernig – Offramp Creative Inc.
Best Comedy TV Spot (for a Feature Film)
Ocean's 8 "7 People Cutdown"
Warner Bros. Pictures
Trailer Park
Best Documentary TV Spot (for a Feature Film)
I Am Not Your Negro PBS Independent Lens
ITVS
ITVS
Best Drama TV Spot (for a Feature FIlm)
Three Billboards Outside Ebbing, Missouri "Pointy"
Fox Searchlight Pictures
Motive
Best Fantasy Adventure TV Spot (for a Feature Film)
Ready Player One "Fantasy"
Warner Bros.
Buddha Jones
Best Foreign TV Spot (for a Feature Film)
The Square "Museum"
Magnolia Pictures
Mark Woollen & Associates
Best Graphics in a TV Spot (for a Feature Film)
The Spy Who Dumped Me "TSR Bond"
Lionsgate
Seismic Productions
Best Horror TV Spot (for a Feature Film)
A Quiet Place "Survive"
Paramount Pictures
Project X/AV
Best Independent TV Spot (for a Feature Film)
Lady Bird "Playgirl"
A24
GrandSon
Best Music TV Spot (for a Feature Film)
Black Panther "Women of Wakanda"
Walt Disney Studios / Marvel
Tiny Hero
Best Original Score TV Spot (for a Feature Film)
Phantom Thread "Taste"
Focus Features
Buddha Jones
Best Romance TV Spot (for a Feature Film)
Phantom Thread "Dream"
Focus Features
Mark Woollen & Associates
Best Sound Editing in a TV Spot (for a Feature Film)
Atomic Blonde "Begin"
Universal
Wild Card
Best Summer Blockbuster TV Spot (for a Feature Film)
Solo: A Star Wars Story "So Low Super Bowl"
Disney
Disney In-house
Best Thriller TV Spot (for a Feature Film)
Dunkirk "TV60 – Never Surrender"
Warner Bros.
Ignition
Best Video Game TV Spot
Call of Duty: WWII "Story Trailer"
Activision
gnet
Best Voice Over TV Spot (for a Feature Film)
Atomic Blonde "Modern Woman"
Universal
Wild Card
Golden Fleece TV Spot (for a Feature Film)
Resident Evil: The Final Chapter "Reviewing Evil with Chris Hardwick"
Screen Gems
Viacom Velocity
Most Original TV Spot (for a Feature Film)
I, Tonya "Mirror"
Neon
Zealot
Best Action (TV Spot / Trailer / Teaser for a series)
Narcos: S3 "Cocaine, Inc."
Netflix
TRANSIT
Best Animation / Family (TV Spot / Trailer / Teaser for a series)
Bojack Horseman S4 "Missing"
Netflix
Aspect
Best Comedy (TV Spot / Trailer / Teaser for a series)
GLOW "Become"
Netflix
Buddha Jones
Best Documentary/Reality (TV Spot / Trailer / Teaser for a series)
National Geographic "One Strange Rock"
Agency: 2C Creative
2C Creative
Best Drama (TV Spot / Trailer / Teaser for a series)
Westworld Season 2 "Locked Inside"
HBO
Jax
Best Fantasy Adventure (TV Spot / Trailer / Teaser for a series)
Stranger Things Season 2 "Darkness"
Netflix
Trailer Park
Best Foreign (TV Spot / Trailer / Teaser for a series)
Dark "Machine"
Netflix
Buddha Jones
Best Graphics (in a TV Spot / Trailer / Teaser for a series)
Lady Dynamite "Fancy Guest"
Netflix
GrandSon
Best Horror / Thriller (TV Spot / Trailer / Teaser for a series)
Rellik "What You Deserve"
Cinemax
Buddha Jones
Best Music (TV Spot / Trailer / Teaser for a series)
Stranger Things Season 2 "Darkness"
Netflix
Trailer Park
Best Original Score (TV Spot / Trailer / Teaser for a series)
Westworld Season 2 "Locked Inside"
HBO
Jax
Best Promo for a OTO or Special
Jonestown: The Women Behind the Massacre "Deadliest"
A&E
The Shop
Best Promo for a TV Network
HBO "Game of Thrones" Image
HBO
Trailer Park
Best Sound Editing (in a TV Spot / Trailer / Teaser for a series)
Stranger Things Season 2 "Darkness"
Netflix
Trailer Park
Best Voice Over (in a TV Spot / Trailer / Teaser for a series)
Comrade Detective "Comrades"
Amazon Studios
TRANSIT
Most Original (TV Spot / Trailer / Teaser for a series)
American Vandal "Conspiracy"
Netflix
Zealot
Best Action Poster
Wonder Woman "One Sheet"
Warner Bros.
BOND
Best Animation / Family Movie Poster
Peter Rabbit "One Sheet"
Sony Pictures Entertainment
WORKS ADV
Best Billboard
Jumanji: Welcome to the Jungle "Billboard"
Sony
BOND
Best Comedy Poster
Super Troopers 2 "Payoff Poster 2"
Fox Searchlight Pictures
Midnight Oil
Best Documentary Poster
Studio 54
AE Films
Concept Arts
Best Drama Poster
Realive
Syfy Films
The Refinery
Best Fantasy / Adventure Poster
The Shape of Water "Embrace Poster"
Fox Searchlight Pictures
Midnight Oil, Digital Finishing by Daniel Clark Creative
Best Foreign Poster
Das Schweigende Klassenzimmer "Silence Speaks Volumes"
The Dream Factory
The Dream Factory
Best Horror Poster
Winchester
CBS Films
Cold Open
Best Independent Poster
Okja "One Sheet"
Netflix
BOND
Best International Poster
Wonder Woman "Walking"
Warner Bros.
WORKS ADV
Best Motion Poster
Isle Of Dogs "Sneezing Motion Poster"
Fox Searchlight Pictures
BLT Communications, LLC
Best Summer Blockbuster Poster
Skyscraper "One Sheet"
Universal Pictures
Concept Arts
Best Teaser Poster
Ocean's 8 "Teaser"
Warner Bros.
WORKS ADV
Best Thriller Poster
Flatliners "One Sheet"
Sony
Concept Arts
Best Wildposts (Teaser Campaign)
Love, Simon "Love Letter Wildposts"
20th Century Fox
WORKS ADV
Best Video Game Poster
Civilization VI
2K Games, Inc.
Ignition
Most Original Poster
The Vietnam War: A Film by Ken Burns & Lynn Novick "Reflections"
PBS
PBS
Best Drama / Action TV Series Poster
Ozark
Netflix
The Refinery
Best Comedy Poster for a TV Show / TV Series
Baskets S3 "One Sheet"
FX Networks
Ignition
Best Documentary / Reality Poster for a TV Show or TV Series
Adam Ruins Everything "Adam Ruins the Rest Room"
truTV
TruTV
Best Horror / Thriller TV Series Poster
American Horror Story: Cult "One Sheet"
FX
BOND
Best pre-show Theatrical Advertising for a Brand
A Quiet Theater "A Quiet Theater"
Paramount Pictures
M3 Creative
Most Innovative Advertising for a Feature Film
Coco "Choose Your Own Adventure"
Walt Disney Motion Pictures
The M Factor
Most Innovative Advertising (for a TV Series / Streaming Series)
The Long Road Home "Digital Campaign"
National Geographic
InSync PLUS
Most Innovative Advertising for a Video Game
Call Of Duty: WW2 "Brotherhood"
Activision
Aspect
Most Innovative Advertising for a Brand / Product
Oculus "Step into Rift" Brand A???13?
Oculus
space.camp
Best Viral Campaign
The Disaster Artist "The Tommy Award"
A24
GrandSon
Best TrailerByte for a Feature Film
Super Troopers 2 "Cologne Commercial"
Fox Searchlight Pictures
Fox Searchlight Marketing
Best TrailerByte for a TV Series/Streaming Series
Westworld S2 "Digital "Out There"
HBO
Aspect
Best Opening Title Sequence or Closing Credit Sequence for a Feature Film
Game Night "Opening Title Sequence"
New Line Cinema
Aspect
Best Radio / Audio Spot
The Hitman's Bodyguard "Sam vs Ryan Radio Review"
Lionsgate
Seismic Productions
Best Trailer for Book or Novel
The Butchering Art Book Trailer
Light Arcade
Light Arcade
Best Film Festival Trailer
BFI Bergman Season
BFI
The Picture Production Company
Best Film Festival Poster
Battle of the Sexes "Telluride Poster"
Fox Searchlight Pictures
Fox Searchlight Marketing