First 'Beauty And The Beast' Poster Brings Back An Iconic Object

Remakes sometimes elicit knee-jerk irritation from moviegoers tired of seeing the same dreck over and over. But when done right, they're not so bad and can even be kind of great. And maybe no one is doing them better right now than Disney. The studio has been on a tear lately, dishing up new versions of CinderellaThe Jungle Book, and more for audiences and critics to gobble up. (They had a rare stumble with Alice Through the Looking Glass, but hey, it happens to the best of us.) The next film from their animated library to get the live-action treatment is Beauty and the Beast, starring Emma Watson and Dan Stevens as the new Beauty and the new Beast.

The first Beauty and the Beast teaser hinted that the new film would be sticking with a traditional take on the fairy tale, and the first Beauty and the Beast poster suggests the same. Check out the first Beauty and the Beast poster below.

Beauty and the Beast poster

There's nothing particularly surprising about the first Beauty and the Beast poster. It's a spruced-up version of an iconic object from the 1991 film, the enchanted rose in a bell jar. But sticking to the formula worked out really well with Cinderella and The Jungle Book. Both tweaked their source material a bit, but neither really tried to reinvent it. Instead, they succeeded by bringing the stories back to their roots and rediscovering the reasons audiences have loved them so much for so long in the first place. Hopefully Beauty and the Beast will do the same.

Bill Condon is directing Beauty and the Beast which opens March 17, 2017. With the poster in circulation now, we can hopefully expect to see a trailer in the not-too-distant future.

Disney's "Beauty and the Beast" is a live-action re-telling of the studio's animated classic which refashions the classic characters from the tale as old as time for a contemporary audience, staying true to the original music while updating the score with several new songs. "Beauty and the Beast" is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle's enchanted staff and learns to look beyond the Beast's hideous exterior and realize the kind heart and soul of the true Prince within. The film stars: Emma Watson as Belle; Dan Stevens as the Beast; Luke Evans as Gaston, the handsome, but shallow villager who woos Belle; Oscar® winner Kevin Kline as Maurice, Belle's eccentric, but lovable father; Josh Gad as Lefou, Gaston's long-suffering aide-de-camp; Golden Globe® nominee Ewan McGregor as Lumiere, the candelabra; Oscar nominee Stanley Tucci as Maestro Cadenza, the harpsichord; Oscar nominee Ian McKellen as Cogsworth, the mantel clock; and two-time Academy Award® winner Emma Thompson as the teapot, Mrs. Potts.

Directed by Oscar® winner Bill Condon based on the 1991 animated film, "Beauty and the Beast" is produced by Mandeville Films' David Hoberman and Todd Lieberman, with eight-time Oscar-winning composer Alan Menken, who won two Academy Awards® (Best Original Score and Best Song) for the 1991 animated film, providing the score, which will include new recordings of the original songs written by Menken and Howard Ashman, as well as several new songs written by Menken and three-time Oscar winner Tim Rice. "Beauty and the Beast" will be released in U.S. theaters on March 17, 2017.