Rhys Ifans Transforms Into The Lizard In 'The Amazing Spider-Man' Viral Clip

The viral ad campaign for Marc Webb's The Amazing Spider-Man has debuted two new video clips, and one of them has some significant new footage. The first clip is a video from Oscorp featuring Rhys Ifans in character as Dr. Curt Connors, pitching the scientific value of his work to aspiring Oscorp interns.

The other is a lot more significant, as it features a few small interview clips with Webb and Ifans talking about both Connors and his scaly, villainous alter-ego, but also some new footage of the Lizard in action.

Here's the first video, which is nice, but not as packed with surprises as the other:

That clip helped point the way to a specific URL at the Oscorp Industries website, which features a much more significant bit of footage featuring the Lizard.

One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.

The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.