Bradley Cooper Advertises A Wonder Drug In Viral Promo For Neil Burger's 'Limitless'

Earlier this week there was a brief bit of news that Dark Fields, the new film from Neil Burger (The Illusionist) had changed titles; the movie is now called Limitless.

Now there's a sort of viral promo for the film. It features Bradley Cooper more or less in character as the pitchman for a wonderdrug called NZT, aka 'the clear pill.' The drug can reportedly solve almost every problem known to man by allowing humans to access their entire physical and mental potential. But...there are a couple of possibly troubling side effects. Just a couple. Check out the promo after the break.

Having seen that, it's easy to understand the new title. Limitless does a better job of representing the core idea of the drug and its effect than does Dark Fields.

And there's a compelling cast to go along with the concept: Abbie Cornish, Robert De Niro, Anna Friel and Tomas Arana all work alongside Bradley Cooper. Now where can I get some of this NZT? I've got a lot more work to do today, and this stuff sounds like exactly what I need to get it done, side effects be damned.

Official synopsis: Based on the novel by Alan Glynn with a screenplay written by Leslie Dixon (Mrs. Doubtfire, The Thomas Crown Affair, Hairspray), Limitless is an exciting "What if?" story that unveils a designer drug that could make you rich and powerful. Eddie () is a down and out New York writer until he comes to possess a pill that gives him the ability to access the full capacity of his brain. Soon Eddie realizes the use of his newfound superior intelligence and success comes at a heavy price as mysterious antagonists pursue him and dangers of the amazing new drug are revealed.

[via MovieViral]