IFC Releases Trailer For Rerelease Of Christopher Nolan's Following

In my e-mail box this morning I found a movie trailer for the rerelease of Christopher Nolan's first feature film Following. The trailer does a good job of fusing an independently made black and white movie with faster paced editing and a soundtrack reminiscent of The Dark Knight and Nolan's current box office success, Inception. Unfortunately the movie is not being rereleased theatrically. I contacted IFC and they told me that it is only being rereleased through their IFC video on demand service.

This actually brings in question the term "rerelease", as the cut of the film appears to be the same as the previously released home video version. The film has been on Netflix for a while now (and as far as I can tell, still is). There doesn't appear to be any new additional supplements. I'm not sure putting the film on demand should be given the term "rerelease," and if so, I guess every time Back to the Future is aired on TBS, it's being rereleased for cable?

Anyways, IFC has succeeded on one front — they got us to talk about Nolan's Following being released on demand.

Press release:

As the hype around INCEPTION comes to a peak, IFC Films is proud to present Christopher Nolan's debut feature film, FOLLOWING, available nationwide on demand via IFC In Theaters.

A fascinating introduction to the talent and vision of a filmmaker who is fast becoming one of the major American directors of our time, FOLLOWING originally debuted in 1998, and enjoyed a quick succession of Festival prizes and wild critical acclaim. The film is a sly neo-noir thriller which follows a writer who picks out strangers at random from the crowded streets of London shadows them see where they go, how they spend their days. FOLLOWING features the innovative blend of high-minded style and genre elements that Nolan has now made his trademark.

The film will enjoy a three month period of availability on demand via cable providers Comcast, Cox, Cablevision, Time Warner, Bright House, Charter and Insight.