moviegoing psa

Movie theaters are back, baby. And it’s all right, all right, all right. Matthew McConaughey emerged with an incredible quarantine haircut to star in a moviegoing PSA from NATO and the MPAA, welcoming audiences back to theaters. Watch McConaughey — with the help of clips from Shang-Chi, Free Guy, F9Dune, and Death on the Nile — encourage movie fans to head back to theaters in the “Big Screen is Back” PSA below.

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Netflix in Talks to Join the MPAA

netflix joining mpaa

On the heels of Netflix‘s historic first Best Picture nomination at the Oscars, the streaming giant may be taking big steps to becoming a major player in the movie business.

Netflix may join the Motion Picture Association of America, the Hollywood body responsible for the film rating system as well as copyright protection. All six major studios in Hollywood are currently represented at this trade association, and Netflix joining MPAA would make it the first streaming service to make that leap.

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rated r

This year marks the 50th anniversary of the Motion Picture Association of America. To celebrate, the MPAA released a new report which, for the first time in the organization’s history, provides comprehensive data to the public about all of the films its rated in the past five decades.

One of the most interesting pieces of information to emerge from the report is that more than half of all movies the MPAA has assessed since 1968 have been rated R. But for a group that’s remained relatively mysterious over the years, there are plenty of other insights in this report which allow a peek behind the curtain into the process of how your favorite films receive their ratings. Read More »

china box office

China’s influence on Hollywood in the past few years is palpable, with major blockbusters inserting storylines and characters to specifically cater to Chinese audiences and studios depending on overseas audiences to save critically slammed blockbusters. But Hollywood may soon find that all that pandering hasn’t paid off.

Chinese theaters have been reportedly skimming millions of dollars in ticket revenue from Hollywood studios, with as much as 9% of ticket sales going underreported in 2016. With 2017’s summer box office haul recording as one of the worst Hollywood has seen in decades, what does this mean for the overall box office numbers?

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Yoga Hosers

Kevin Smith has, once again, found himself in a dispute with the MPAA. The Motion Picture Association of America has branded Smith’s latest film, Yoga Hosers, with an R-rating. This isn’t the director’s first time appealing a rating, but in this instance, the reasoning behind the R-rating — a drawn pair of testicles — is laughable, even by the MPAA’s standards. 

Below, read what Smith had to say about the Yoga Hosers rating.

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where to invade next rating

Filmmaker Michael Moore wasn’t happy when his newest film, Where to Invade Next, was branded with an R rating. The MPAA was unfair to Moore’s latest, and after attempt to appeal the rating, his request for a PG-13 has been denied.

Learn more about the Where to Invade Next rating after the jump.

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The Force Awakens Rating

Star Wars: The Force Awakens is officially PG-13. That’s the rating we all expected, but some fans worried Disney would try to make the film a completely kid-friendly picture — something we shouldn’t expect from J.J. Abrams or this franchise. Even the PG installments, like The Empire Strikes Back, would’ve been rated PG-13 today.

Abrams’ sequel is the second Star Wars film to be rated PG-13. After the jump, learn what the Force Awakens’ rating is and isn’t for.

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Google Glass Banned From Movie Theaters

Google Glass

Google Glass is going the way of cell phones, at least in the movie theater. The Motion Picture Association of America (MPAA) and National Association of Theatre Owners (NATO) announced today that they have officially taken a hardline stance against Google Glass. The reason? Potential piracy, of course. Hit the jump for more details on the movie theater Google Glass ban.

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As much as moviegoers, filmmakers and theater owners try and try, the fight against piracy seems to be a losing one. People can take all the precautions in the world but there’s always going to be one person who pirates a movie, uploads it online and then it spreads like wildfire. Now the pirates would let you believe this is their right and what they’re doing doesn’t hurt the bottom line. They believe they’re a small minority. The Motion Picture Association of America would disagree with that and have put out their own infographic to let everyone know just how much content theft hurts the entertainment industry. Check it out after the jump. Read More »

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Movie insiders regularly complain that less people are going to the movies, the theatrical experience is shifting to the home and piracy is cutting into box office profits. However, that’s not the story the numbers tell. According to the Motion Picture Association of America, worldwide box office receipts actually rose 8% in 2010 to $31.8 billion dollars. Of course, much of that has to do with rising ticket prices (up $.39 this year) and the sheer number of movies that demand a premium price, but it’s still a staggering number that goes against popular thinking that movie attendance is dying.

Plus, a deeper look at the numbers reveals something quite telling. Eleven percent of the U.S. and Canadian population go to the movies more than once a month and that small percentage accounts for more than half of the tickets sold. So why are we getting movies that cater to a majority of people who don’t go to the movies? Break down the numbers and learn a few other very interesting facts about movie going trends after the jump. Read More »