Why Netflix Really Bums Me Out Sometimes

the discovery trailer

The Downside of Original Movies on Netflix

When it comes to movies, the problem isn’t quite the same as it is with television. As I indicated earlier, Netflix is doing a great thing by picking up financing and distributing movies that otherwise would fall to the wayside and be seen by far fewer people. However, it’s how viewers must watch these movies that bums me out a bit.

Movies are made to be seen on the big screen. Sure, there are millions who won’t see a given movie for the first time until it’s on home video or even playing on television. But at least most of the time, viewers have the opportunity to see a new release on the big screen if they so choose. As it stands, Netflix’s original movies will mostly only ever be seen on a television (or worse, a tablet), missing out on the opportunity to be seen in a theater.

Sure, there are some Netflix original movies that get a limited theatrical release day and date when they hit Netflix (there’s one coming up for Bong Joon-ho’s new movie Okja . In fact, the streaming service struck a deal last fall with the iPic Entertainment theater chain to have 10 of their original movies screened at locations in Los Angeles and New York City, with the additional option of being screened at some of their other locations. But those opportunities are so few and far between that they might as well not happen at all for most audiences.

Netflix’s stance on this issue is a complicated one, because CEO Ted Sarandos indicated they struck this theatrical deal as a way of washing away the stigma that movies that go straight to Netflix are somehow lower in quality than those released in theaters, like movies that go straight to DVD or VOD. At the same time, Sarandos thinks the idea of a movie being considered more legitimate because it’s on the big screen is on its way out. I really wish it wasn’t.

My concern isn’t about legitimacy so much as missing out on the big screen experience. It might seem like some, if not most, of Netflix’s movies need to be seen in a movie theater. Personally, I think every movie deserves the chance to be seen on the big screen, where people won’t be distracted by their everyday life. But the availability of Netflix movies in theaters makes that rather difficult for people who don’t regularly attend film festivals. If I wasn’t afforded the chance to see The Discovery (pictured above) on the big screen at Sundance, I would have lamented the fact that I wasn’t able to see it in theaters.

Furthermore, it seems like Netflix is starting to venture into larger scale movie territory, which makes a lack of theatrical screening opportunities all the more disappointing. For example, Bright is a movie starring Will Smith and directed by Suicide Squad helmer David Ayer about a police officer who teams up with an Orc cop in a world of both human and mythical creatures. That sounds like a movie I want to see on the big screen for sure, and the first look pictures have indicated that this is quite an ambitious high concept movie that seems worthy of a theatrical release. While there’s a chance Bright could end up with one of those limited theatrical releases, that doesn’t seem like enough.

With Netflix becoming a bigger player in the feature film world, it’s depressing that some of their movies will essentially never be seen in theaters and in front of packed audiences. As viewers, there are some movies we won’t get to see with a big crowd and feel how each other reacts to something hilarious, shocking, terrifying or heartbreaking. That’s a pivotal part of the movie-going experience that can be lost with Netflix movies that are only watched at home by ourselves or with a small group of friends.

Problems with Netflix

Is There a Solution?

I’m not sure if these issues I have with Netflix can be resolved. On the TV side of things, it would likely take someone like the creator or executive producer of a show to make an extreme push for a show to be released weekly instead having all the episodes available online at once. Even then, I’m not sure Netflix would be willing to make a departure from their successful binging model.

On the movie front, Netflix could choose to release more of their movies theatrically day and date with the streaming release. But they’ve already faced complaints and even boycotts from theater chains for such plans. They just don’t like the idea of a movie being available at the same time at home, potentially taking away some of the profits they would receive from having viewers come into their theaters instead.

Another solution would be to start releasing movies in theaters first for a period of a month or so before making the movie available on Netflix. That seems like a solution that would make everyone happy, as long as the movie is made available in wide release and theaters have ample time to get box office (or more importantly concession) money in their pockets.

One thing I’d like to see happen is just to have Netflix open up their own theaters. Rather than striking deals with other theater chains, they could have a series of theaters opened in maybe 20 major cities across the country that will play only Netflix movies. They could even still follow the aforementioned proposed release model of having a Netflix original movie in theaters for a month before putting it on streaming. This way, viewers can choose whether they want to see a given movie on the big screen or wait to see it in the comfort of their home.

Going back to the television side of things, if Netflix did have their own theaters, they could even start to make events out of the release of their TV shows. How cool would it be to watch the first two or three episodes of the second season of Stranger Things or the first couple episodes of The Defenders in a movie theater? This is nothing more than a pipe dream, since I’m sure the overhead cost for Netflix would discourage them immediately from taking on an endeavor like this.

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While I have these quibbles with Netflix, this isn’t necessarily how a majority of viewers feel. I’m sure plenty of Netflix subscribers are just fine if they never see any of the streaming services original movies in a theater. Just as many of them would be pretty pissed off if Netflix didn’t let them binge new episodes of shows they’ve waited months to see return. This is just one man’s perspective and opinion on these new directions that Netflix is taking the distribution model of film and television. It’s a landscape that will continue to change in the years to come, and I’m thoroughly interested in seeing how it evolves.

If you have any thoughts on the matter, feel free to sound off below.

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