Friday Box Office: Enchanted #1 With $13.8M; Beowulf Holding Strong At #3

By Steve Mason/Nov. 24, 2007 1:42 am EST

The big stories of the Thanksgiving holiday box office are Disney's Enchanted and This Christmas (Sony). They finished 1-2 on Friday and will hold those positions on the 5-day scoreboard. Featuring an Oscar-caliber performance from Amy Adams (Junebug, Talladega Nights), Enchanted added an estimated $13.8M Friday, and it will finish as the all-time 2nd-best 5-day Thanksgiving opening with something just over $55M. Meanwhile, the family holiday film with a primarily black cast surged to $7.22M on Friday, and This Christmas will have banked $30.12M by Monday morning.

Beowulf at #3 is holding strongly, and I'm told that 51% of its 5-day take of $24.46M will have been generated at Digital 3D and 3D IMAX locations. This bodes well for the future of 3D. Hitman (Fox) was #4 Friday with about $4.74M, and it will have generated $22.05M by Sunday night edging Bee Movie (Dreamworks/Paramount), which should finish at $20M or so.

On the specialty front, No Country for Old Men (Miramax) has expanded powerfully to 800+ screens, Margot at the Wedding (Paramount Vantage) is enjoying an excellent PTA at 35 locations and newcomer Starting Out in the Evening (Roadside Attractions) starring Frank Langella opened Friday on 7 screens, and it will finish the 3-day with a solid PTA of $18,802.

EXCLUSIVE FANTASY MOGULS EARLY FRIDAY ESTIMATES

1. NEW – Enchanted (Disney) – $13.8 million – $3,701 PTA – $28.7 million cume

2. NEW – This Christmas (Sony) – $7.22 million – $3,888 PTA – $15.67 million cume

3. Beowulf (Dreamworks/Paramount) – $5.99 million – $1,864 PTA – $46.1 million cume

4. NEW – Hitman (20th Century Fox) – $4.74 million – $1,929 PTA – $12.8 million cume

5. Bee Movie (Dreamworks/Paramount) – $4.58 million – $1,307 PTA – $104.6 million cume

6. Fred Claus (Warner Bros.) – $4.25 million – $1,182 PTA – $46.6 million cume

7. NEW – August Rush (Warner Bros.) – $3.61 million – $1,566 PTA million – $7.5 million cume

8. NEW – The Mist (MGM/Weinstein) – $3.385 million – $1,397 PTA – $7.45 million cume

9. American Gangster (Universal) – $3.38 million – $1,208 PTA – $109.4 million cume

10. Mr. Magorium's Wonder Emporium (20th Century Fox) $3.35 million – $1,059 PTA – $17.7 million cume

11. No Country For Old Men (Miramax) – $2.99 million – $3,483 PTA – $11.5 million cume

12. Dan in Real Life (Disney) – $1.16 million – $776 PTA – $40.3 million cume

*NEW – I'm Not There (MGM/Weinstein) – $251,850 – $1,937 PTA – $495,850 cume

*Margot at the Wedding (Paramount Vantage) – $126,874 – $3,625 PTA – $318,416 cume

*NEW – Starting Out in the Evening (Roadside Attractions) – $18,802 – $2,686 PTA – $18,802 cume

EXCLUSIVE FANTASY MOGULS EARLY 3-DAY ESTIMATES

- Friday thru Sunday -

1. NEW – Enchanted (Disney) – $40.72 million – $10,917 PTA – $55.62 million cume

2. NEW – This Christmas (Sony) – $20.7 million – $11,664 PTA – $30.12 million cume

3. Beowulf (Dreamworks/Paramount) – $17.39 million – $5,404 PTA – $57.5 million cume

4. Bee Movie (Dreamworks/Paramount) – $16.04 million – $4,576 PTA – $116.1 million cume

5. NEW – Hitman (20th Century Fox) – $13.98 million – $5,691 PTA – $22.05 million cume

6. Fred Claus (Warner Bros.) – $12.77 million – $3,546 PTA – $55.1 million cume

7. NEW – August Rush (Warner Bros.) – $11.75 million – $5,090 PTA million – $15.64 million cume

8. No Country For Old Men (Miramax) – $10.93 million – $12,711 PTA – $19.4 million cume

9. American Gangster (Universal) – $10.14 million – $3,624 PTA – $116.7 million cume

10. Mr. Magorium's Wonder Emporium (20th Century Fox) – $10.06 million – $3,177 PTA – $24.4 million cume

11. NEW – The Mist (MGM/Weinstein) – $8.97 million – $3,702 PTA – $13.03 million cume

12. Dan in Real Life (Disney) – $3.78 million – $2,522 PTA – $42.9 million cume

*NEW – I'm Not There (MGM/Weinstein) – $793,328 – $6,103 PTA – $1.03 million cume

*Margot at the Wedding (Paramount Vantage) – $488,463 – $13,956 PTA – $680,000 cume

*NEW – Starting Out in the Evening (Roadside Attractions) – $68,627 – $9,804 PTA – $68,627 cume

EXCLUSIVE FANTASY MOGULS REVISED 5-DAY ESTIMATES

- Wednesday thru Sunday -

1. NEW – Enchanted (Disney) – $55.62 million – $14,912 PTA – $55.62 million cume

2. NEW – This Christmas (Sony) – $30.12 million – $16,212 PTA – $30.12 million cume

3. Beowulf (Dreamworks/Paramount) – $24.46 million – $7,603 PTA – $57.5 million cume

4. NEW – Hitman (20th Century Fox) – $22.05 million – $8,972 PTA – $22.05 million cume

5. Bee Movie (Dreamworks/Paramount) – $20.02 million – $5,710 PTA – $116.1 million cume

6. Fred Claus (Warner Bros.) – $17.21 million – $4,777 PTA – $55.1 million cume

7. NEW – August Rush (Warner Bros.) – $15.64 million – $6,772 PTA million – $15.64 million cume

8. No Country For Old Men (Miramax) – $13.8 million – $16,060 PTA – $19.4 million cume

9. American Gangster (Universal) – $13.64 million – $4,876 PTA – $116.7 million cume

10. Mr. Magorium's Wonder Emprorium (20th Century Fox) – $13.05 million – $4,121 PTA – $24.4 million cume

11. NEW – The Mist (MGM/Weinstein) – $13.03 million – $5,380 PTA – $13.03 million cume

12. Dan in Real Life (Disney) – $5.08 million – $3,387 PTA – $42.9 million cume

*NEW – I'm Not There (MGM/Weinstein) – $1.03 million – $7,979 PTA – $1.03 million cume

*Margot at the Wedding (Paramount Vantage) – $582,018 – $16,629 PTA – $680,000 cume