The indie Bellflower powered through Sundance and SXSW, powered by the muscular engine of the mascot car Medusa and trailing waves of reviews praising the film’s forward-thinking blend of romance, hallucination and apocalypse. Young director Evan Glodell transformed a shelved script he wrote as a heartbroken 23-year old into something that generated extreme reactions at festival screenings, and the homemade tech — a unique camera rig, flamethrowers, and the like — make for great press.

But what the hell is Bellflower? The first teaser showcased only Medusa, albeit with footage triple-dipped in atmosphere and solidly confident style. Now a new full-length trailer is the first real look non-festival audiences can get at the blend of ideas that is Bellflower.

I’ll admit that on first viewing I was struck by some of the less-polished aspects of the film — the acting and some bits of the script betray a certain lack of experience. But I watched the trailer a couple more times and was really taken with the strange tone and foreboding use of image and sound. Festival buzz got my attention, but this trailer has done a lot more than any Sundance chatter to make me want to catch the film.

The trailer is on IMDB. Here’s the synopsis:

Best friends Woodrow and Aiden spend all of their free time building Mad Max-inspired flamethrowers and muscle cars in preparation for a global apocalypse.  But when Woodrow meets a charismatic young woman and falls hard in love, he and Aiden quickly integrate into a new group of friends, setting off on a journey of love and hate, betrayal, infidelity and extreme violence more devastating and fiery than any of their apocalyptic fantasies.

As a bonus, here’s a quick video explaining the homebuilt camera rig used to shoot Bellflower:

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