Benjamin Button Poster Is Backwards

Earlier this week we complained about the lack of theatrical posters for David Fincher's The Curious Case of Benjamin Button. Looks like Paramount has sent a bath to theaters this week. Defamer snapped this photo at a recent multiplex screening. You might think the poster is in the frame backwards, but it isn't. As you will notice that "Christmas Day" is printed from left to right. The backwards text and logo is a clever nod to the film's story of a man who ages in reverse. I'm not a big fan of the close-up headshot of Brad Pitt (almost ala Apatow), but I love the concept. It will definitely get people to do a double take. What do you guys think?