Quote: Jon Favreau On Why Superhero Movies Sometimes Fail

It sounds like Jon Favreau has thought a lot about why some superhero movies just didn't work while others are super successful. Here is a quote from the Iron Man director from a recent LATimes chat:

"Either the director was unfamiliar [with the] source material or the director chose to depart from it for personal reasons. Another reason is that the studios that had the rights to a particular franchise would never think twice about compromising the source material if thought it would enhance the commercial appeal."

But is Marvel Studios trying to "enhance the commercial appeal" by rushing the project into production for a 2010 release?

"The date is daunting. We are making much faster progress than the first time around and have much less to design and fewer casting issues. I am confident that 2010 is achievable if we continue working together as we have for the past few months. It has to be great, though. It has to be great."